Human & Personal Services
Full-Funnel Performance Marketing Lifts Joins 14%
Chameleon reworks Blink Fitness's performance marketing during Covid, lifting digital membership joins 14% while cutting cost per
Blink Fitness
The Client
- Company
- Blink Fitness
- Website
- blinkfitness.com
- Industry
- Health, Wellness and Fitness
- Headquarters
- united states
- Employees
- 501-1000
About Blink Fitness
Blink Fitness has been rebranded and acquired by PureGym, operating as PureGym US with 50+ budget gym locations across New York, New Jersey, Maryland, and Virginia. The company offers flexible, no-commitment gym memberships with 24/7 access targeting price-conscious fitness consumers in the mid-Atlantic region.
The Challenge
Blink Fitness, a budget-friendly chain with over 100 corporate and franchise locations and pricing as low as $10 a month, needed a performance marketing approach that could deliver long-term success. The COVID-19 pandemic made optimizing that spend even more urgent.
Our Approach
Chameleon Collective teamed up with Blink Fitness to rework its performance marketing. We started with an in-depth audit of channels, vendors, campaign structures, targeting, and budgets. We cut unnecessary third-party ad-tech fees and reallocated the savings into working media, then used customer data to segment campaigns and build full-funnel messaging and targeting.
The Impact
Despite the pandemic, the strategy worked. Membership joins from digital channels rose 14%, with a lower cost per acquisition. The results show how disciplined performance marketing and efficient budget management can deliver even during a global crisis.
The Work
14%
rise in membership joins from digital
The Team
The Chameleons who delivered this engagement.
Practice Areas
Marketing AnalyticsMarketing StrategiesMarket AnalysisCampaign ManagementDigital Content EditingConversion Rate Optimization