SEO Transformation: Encompass's Organic Surge

The Client

Company: The Encompass Group
Website: theencompassgroup.com
Industry: Human Resources
Headquarters: united states
Employees: 51-100

About The Encompass Group

The Encompass Group is a management consulting firm specializing in HR/people operations and HR technology implementation. With over 20 years of experience, they position themselves as a comprehensive partner for organizational performance optimization through both workforce strategy and technology solutions.

The Challenge

Encompass was seeing consistent decline in organic traffic and sales for one of its prominent appliance parts brands. Despite recognizing the high demand for their extensive product range in search engines, they struggled to convert this potential into tangible revenue. Previous attempts to self-implement basic SEO strategies had fallen short, leaving them in need of a more sophisticated approach.

Our Approach

Chameleon Collective swiftly identified several critical SEO work streams that were previously overlooked. Our seasoned team conducted an exhaustive audit, pinpointing immediate areas for improvement on the website. With a lean but potent team of two Chameleons, we executed over 20 vital SEO enhancements, focusing on enhancing the site's crawlability, indexability, and boosting its domain authority.

The Impact

The strategic SEO overhaul undertaken by Chameleon Collective bore significant fruit within just six months. Encompass experienced remarkable growth phases, including periods of 20% month-over-month increases in revenue from organic search. Currently, traffic and revenue have skyrocketed, showcasing an impressive 162% year-over-year growth. This dramatic turnaround not only revitalized the brand's digital presence but also transformed its organic search channel into a powerhouse of sustained growth and revenue generation.

SEO Transformation: Encompass's Organic Surge

The Challenge

Our Approach

The Impact

The Work

The Team

Practice Areas