Technology & Software
From Event Marketing to a Digital-First Model
A new CMO and marketing automation move Origina from event-led to digital-first marketing.
Origina LTD
The Client
- Company
- Origina LTD
- Website
- origina.com
- Industry
- Information Technology and Services
- Headquarters
- ireland
- Employees
- 101-200
About Origina
Origina is a leading independent software maintenance vendor, specializing in support services for IBM, HCL, and VMware software. Established to deliver outstanding maintenance solutions, Origina's mission is centered around extending the lifespan of software while ensuring stability and security for their clients.
The Challenge
As the digital era accelerated, Origina saw the need to shift its marketing from event-focused to a more agile, digitally automated approach. Making that change required expert leadership, strategic repositioning, and a stronger content strategy.
Our Approach
Chameleon Collective knows transformation starts at the top, so we helped bring a seasoned CMO into the organization to lead the shift. Under that leadership, we revamped the brand positioning and built an elevated content approach, moving from traditional event marketing to a dynamic digital model. We integrated marketing automation tools into the company's processes and developed engaging digital events to replace in-person ones. We also tightened the integration between marketing and sales for more collaborative, efficient growth.
The Impact
In just a few months, the change was substantial. Using predictive analytics and AI-enhanced personalization, we expanded the reach and effectiveness of Origina's digital marketing. The combination of creative work, technology, and streamlined processes opened a new era of innovation for the business, and cemented Chameleon Collective's role as a key partner in Origina's move to a digital-first future.
The Work
Featured Expert
The Chameleon who led this engagement.
Practice Areas
Marketing AutomationBusiness Transformation