Interim Chief Commercial Officer with 20 years experience building and scaling consumer and retail businesses. Brian spent a decade at Amazon leading large teams in product, marketing, 3P marketplace and vendor management. He was also on the leadership team that built Amazon's brick and mortar strategy, inclusive of the first 13 Amazon stores. Prior to Amazon, he led sales and marketing for Jarden Sports (K2, Rawlings, Coleman) where he was responsible for sell-in and assortment management to Amazon, Walmart, Costco, Dick's Sporting Goods, Best Buy, etc. He delivers end to end distribution strategy inclusive of product development/assortment strategy, P&L creation, pricing marketing/ads, channel conflict, operations/supply chain and customer analytics. He is especially focused on Amazon & other marketplaces where he has mentored and advised hundreds of companies navigating decisions around 3P vs 1P and in house vs agency, directly negotiating with Amazon while helping companies build the competencies necessary to manage their own strategy long term. As a consultant Brian has led transformations and turnarounds for multiple large PE Fund (KKR, etc.) portcos up to $500M in sales in industries such as Sports, Outdoors, Home Goods, Manufacturing & Pet Products. He's delivered talks at industry events regarding Amazon strategy. He has an MBA from Haas School of Business at UC Berkeley.
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Brian is an interim commercial leader who has spent 20 years in the health, wellness, sports, outdoor, fitness and pet markets, with a decade at Amazon leading large teams in product, marketing, 3P marketplace and vendor management. As interim VP of E-Commerce and Marketing at PetWise he led the turnaround of the $60M digital business - rebuilding the team, resetting DTC strategy, product and branding, and relaunching with Amazon, Walmart, Wayfair and Chewy. At Amazon he built the Sports and Outdoors business into the world's largest sporting goods retailer, led its 80+ person, $20B+ group through peak COVID to triple-digit growth, built the influencer program and 60M-customer fanshop programs, and negotiated partnerships with the NFL, Fanatics, the X Games and the Boston Marathon. Before Amazon he led sales, marketing and licensing for Jarden Sports (Rawlings, K2, Coleman), doubling divisional revenue. As a consultant Brian has led transformations and turnarounds for PE portfolio companies up to $500M in sales, delivering end-to-end distribution strategy across product, P&L, pricing, marketing, channel conflict, operations and customer analytics, with particular depth in Amazon 1P versus 3P decisions. He holds an MBA from the Haas School of Business at UC Berkeley.
Focus areas
Co-Founder at Anthropy Constructive
Partner | Fractional Chief Commercial Officer (CCO) | E-Comm & Retail Expert at Chameleon Collective
Co-Founder and Managing Partner at Anthropy Partners, LLC
Founder & CEO at Match Habit
Amazon
Rawlings Sporting Goods
Account Executive at K2 Licensed Products
Interim VP of eCommerce at PetWise
University of California, Berkeley, Haas School of Business
MBA
Bates College
1999 - 2003
Trinity College Dublin
2002 - 2002
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