About
Interim Chief Commercial Officer with 20 years experience building and scaling consumer and retail businesses. Brian spent a decade at Amazon leading large teams in product, marketing, 3P marketplace and vendor management. He was also on the leadership team that built Amazon's brick and mortar strategy, inclusive of the first 13 Amazon stores. Prior to Amazon, he led sales and marketing for Jarden Sports (K2, Rawlings, Coleman) where he was responsible for sell-in and assortment management to Amazon, Walmart, Costco, Dick's Sporting Goods, Best Buy, etc. He delivers end to end distribution strategy inclusive of product development/assortment strategy, P&L creation, pricing marketing/ads, channel conflict, operations/supply chain and customer analytics. He is especially focused on Amazon & other marketplaces where he has mentored and advised hundreds of companies navigating decisions around 3P vs 1P and in house vs agency, directly negotiating with Amazon while helping companies build the competencies necessary to manage their own strategy long term. As a consultant Brian has led transformations and turnarounds for multiple large PE Fund (KKR, etc.) portcos up to $500M in sales in industries such as Sports, Outdoors, Home Goods, Manufacturing & Pet Products. He's delivered talks at industry events regarding Amazon strategy. He has an MBA from Haas School of Business at UC Berkeley.
How Brian helps
The roles Brian steps into. Select one to see how they work in it.
Digital Commerce Turnaround Leader
Brian spent a decade at Amazon leading large teams in product, marketing, 3P marketplace and vendor management. He was also on the leadership team that built Amazon's brick and mortar strategy, inclusive of the first 13 Amazon stores. Prior to Amazon, he led sales and marketing for Jarden Sports (K2, Rawlings, Coleman) where he was responsible for sell-in and assortment management to Amazon, Walmart, Costco, Dick's Sporting Goods, Best Buy, etc. He delivers end to end distribution strategy inclusive of product development/assortment strategy, P&L creation, pricing marketing/ads, channel conflict, operations/supply chain and customer analytics. He is especially focused on Amazon & other marketplaces where he has mentored and advised hundreds of companies navigating decisions around 3P vs 1P and in house vs agency, directly negotiating with Amazon while helping companies build the competencies necessary to manage their own strategy long term. As a consultant Brian has led transformations and turnarounds for multiple large PE Fund (KKR, etc.) portcos up to $500M in sales in industries such as Sports, Outdoors, Home Goods, Manufacturing & Pet Products. He's delivered talks at industry events regarding Amazon strategy. He has an MBA from Haas School of Business at UC Berkeley.
Selected work in this role
Interim General Manager, Sports & Outdoors at Amazon Web Services (AWS)
Led all functions related to the operations and growth of Amazon's Sports and Outdoors group, the largest global sporting goods retailer (Buying, 3P, Ops, Marketing, Biz Dev)
Sr Manager, Business Development & Licensing at Rawlings Sporting Goods
Led cross-brand (Rawlings, Oster, CrockPot, Coleman) product line, inclusive of sell-in and assortment management at major retailers including Wal-Mart, Target, Costco, and Amazon.
Interim VP of E-Commerce and Marketing at PetWise
Led turnaround of the $60M Petwise digital business inclusive of team reconstruction, DTC strategy, product, branding and relaunching retailers such as Amazon, WalMart, WayFair, & Chewy.
Focus areas
Selected clients
Experience
- A
Co-Founder at Anthropy Constructive
Partner | Fractional Chief Commercial Officer (CCO) | E-Comm & Retail Expert at Chameleon Collective
Co-Founder and Managing Partner at Anthropy Partners, LLC
- M
Founder & CEO at Match Habit
Sr. Manager, Sports & Outdoors at Amazon
Sr. Manager, Product & Marketing, Sports and Outdoors at Amazon
Expertise
Work With
Brian
Interested in bringing Brian onto your transformation? Let’s start the conversation.
