Interim Chief Commercial Officer with 20 years experience building and scaling consumer and retail businesses. Brian spent a decade at Amazon leading large teams in product, marketing, 3P marketplace and vendor management. He was also on the leadership team that built Amazon's brick and mortar strategy, inclusive of the first 13 Amazon stores. Prior to Amazon, he led sales and marketing for Jarden Sports (K2, Rawlings, Coleman) where he was responsible for sell-in and assortment management to Amazon, Walmart, Costco, Dick's Sporting Goods, Best Buy, etc. He delivers end to end distribution strategy inclusive of product development/assortment strategy, P&L creation, pricing marketing/ads, channel conflict, operations/supply chain and customer analytics. He is especially focused on Amazon & other marketplaces where he has mentored and advised hundreds of companies navigating decisions around 3P vs 1P and in house vs agency, directly negotiating with Amazon while helping companies build the competencies necessary to manage their own strategy long term. As a consultant Brian has led transformations and turnarounds for multiple large PE Fund (KKR, etc.) portcos up to $500M in sales in industries such as Sports, Outdoors, Home Goods, Manufacturing & Pet Products. He's delivered talks at industry events regarding Amazon strategy. He has an MBA from Haas School of Business at UC Berkeley.
The roles Brian steps into. Select one to see how they work in it.
Interim CRO, with decades of experience driving growth through marketing, product innovation, distribution expansion, biz dev and high value partnerships in e-comm, marketplaces, D2C, licensing and traditional retail. He provides end to end leadership inclusive of product development, P&L creation, marketing/ads, pricing strategy, channel conflict and customer analytics across traditional retail (Costco, Wal-Mart, Dick's, etc.), D2C, and Marketplace/E-comm (Amazon, WM, etc.). He built and led Amazon's Sports and Outdoors business development and brand acquisition teams, beating all goals and delivering thousands of new brands to the platform. Brian built Amazon's Influencer Program, which delivered triple digit growth for brands and free cash flow for Amazon working with Influencers such as Zack Efron, Chris Pratt, and Serena Williams. He also built Amazon Sports first partner marketing program with the Boston Marathon, Fanatics and the X Games. Prior to Amazon, he led sales and marketing for Jarden Sports (K2, Rawlings, Coleman) where he was responsible for sell-in and assortment management to Amazon, Walmart, Costco, Dick's Sporting Goods, Best Buy, etc. He has an MBA from the Haas School of Business at UC Berkeley.
Selected work in this role
Senior Manager, Product & Marketing at Amazon
Led Sports and Outdoors technical and marketing programs, driving partnerships, new products, customer marketing and growth for a $20B business.
Sr. Manager, Licensing and Business Development at Rawlings Sporting Goods
Directed licensing and marketing agreements with the NFL, NCAA, MLB and NHL across the parent company's portfolio: Coleman, K2, Oster and Marmot.
Interim General Manager at Amazon
Led an 80+ person, $20B+ Sports & Outdoors group through peak COVID 2020, driving triple-digit growth amid supply chain failures and team churn.
Focus areas
Co-Founder at Anthropy Constructive
Partner | Fractional Chief Commercial Officer (CCO) | E-Comm & Retail Expert at Chameleon Collective
Co-Founder and Managing Partner at Anthropy Partners, LLC
Founder & CEO at Match Habit
Amazon
Rawlings Sporting Goods
Account Executive at K2 Licensed Products
Interim VP of eCommerce at PetWise
University of California, Berkeley, Haas School of Business
MBA
Bates College
1999 - 2003
Trinity College Dublin
2002 - 2002
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