About
Brian has spent 20 years in the Health, Wellness, Sports, Outdoor and Fitness markets. He built Amazon's Sports and Outdoors business to earth's largest and has mentored thousands of brands from startups to fortune 500 win in the space. Built Amazon's global fanshop programs (60M customers), Amazon's influencer programs (Rob Gronkowski, Serena Williams, Chris Pratt, etc.), and negotiated sports marketing partnerships with the NFL, Fanatics, X-Games and the Boston Marathon with all programs delivering free cash flow. He ran Jarden Consumer Solutions' (Coleman, Rawlings, Crock-Pot, K2) sports licensing program doubling divisional revenue with his Real Brands for Real Fans campaign across NFL, NCAA, MLB and NBA. He is a speaker, judge and mentor at such industry events as the Aspen Institute's Sports and Society program and the Sports and Fitness Industry Association. Brian has deep ties across global sports teams and leagues (NFL, NBA, EPL, NCAA, etc.) in marketing, licensing and performance. Involved in the Human Performance Venture Capital space as a Founder and as a partner in a Venture Capital firm. Has seen thousands of small, medium and large brands in the space and is connected to every global retailer at high levels (Amazon, Dick's Sporting Goods, REI, BassPro/Cabela's).
How Brian helps
The roles Brian steps into. Select one to see how they work in it.
Sports & Fitness Partnerships
Brian has spent 20 years in the Health, Wellness, Sports, Outdoor and Fitness markets. He built Amazon's Sports and Outdoors business to earth's largest and has mentored thousands of brands from startups to fortune 500 win in the space. Built Amazon's global fanshop programs (60M customers), Amazon's influencer programs (Rob Gronkowski, Serena Williams, Chris Pratt, etc.), and negotiated sports marketing partnerships with the NFL, Fanatics, X-Games and the Boston Marathon with all programs delivering free cash flow. He ran Jarden Consumer Solutions' (Coleman, Rawlings, Crock-Pot, K2) sports licensing program doubling divisional revenue with his Real Brands for Real Fans campaign across NFL, NCAA, MLB and NBA. He is a speaker, judge and mentor at such industry events as the Aspen Institute's Sports and Society program and the Sports and Fitness Industry Association. Brian has deep ties across global sports teams and leagues (NFL, NBA, EPL, NCAA, etc.) in marketing, licensing and performance. Involved in the Human Performance Venture Capital space as a Founder and as a partner in a Venture Capital firm. Has seen thousands of small, medium and large brands in the space and is connected to every global retailer at high levels (Amazon, Dick's Sporting Goods, REI, BassPro/Cabela's).
Selected work in this role
Sr. Manager, Marketing & Product, Sports & Outdoors at Amazon Web Services (AWS)
Built and led teams responsible for $20B Sports and Outdoors business' global growth marketing & partnerships (NFL, EPL, MLB, X-games, Boston Marathon etc.).
Sr. Manager, Licensing & Business Development at Rawlings Sporting Goods
Built/managed relationships and directed all licensing and marketing agreements with the NFL, NCAA, MLB, and the NHL across parent company's portfolio (Coleman, K2, Oster, Marmot)
Focus areas
Selected clients
Experience
- A
Co-Founder at Anthropy Constructive
Partner | Fractional Chief Commercial Officer (CCO) | E-Comm & Retail Expert at Chameleon Collective
Co-Founder and Managing Partner at Anthropy Partners, LLC
- M
Founder & CEO at Match Habit
Sr. Manager, Sports & Outdoors at Amazon
Sr. Manager, Product & Marketing, Sports and Outdoors at Amazon
Expertise
Work With
Brian
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