Member

Cesar Santos

Interim Creative Director

12Case studies

30+Clients served

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About

Passionate about delivering beautiful and intuitive digital experiences that drive results. As a Creative Director, Cesar led and built the creative team while partnering with internal and external teams to execute the Omni-Channel vision. He is an equal parts storyteller, entrepreneurial, collaborative, hungry, and humble. During his 15-year career, Cesar has led creative teams executing top-notch campaigns, product launches, software innovation, immersive retail environments, films, animated shorts, mobile applications, and VR experiences. Clients include Breeze Airways, ADT, Chrysler, Hard Rock, Coca-Cola, vitaminwater, Powerade, and Carnival Cruise Lines, to name a few. His work exemplifies his passion for both interactive and traditional design. He's infused that passion into his career, spanning web, mobile, apps, interactive kiosks, brand development, logo design, and other 360 experiences. In addition to living and breathing design, he finds inspiration in travel, outdoor activities, art, music, fitness, and studying the nuances of human nature. Cesar takes great pride in being a visual storyteller and problem solver.

How Cesar helps

The roles Cesar steps into. Select one to see how they work in it.

Role

Interim Creative Director

Selected work in this role

In-house Agency Creative Director at PwC
Interim Creative Director, lead the launch of PwC's first wave of products developed in-house.
In-house Creative Director at Blink Fitness
Oversee the creative team. Directed and executed consumer-facing marketing materials, including creative campaigns, digital displays, website design, and social media.
Associate Creative Director at SapientNitro
Developed key leadership skills driving teams to create world-class creative work within one of the world's leading digital agencies.

Focus areas

Creative DirectionVisual StorytellingAdobe Creative SuiteOmni-Channel Strategy

Selected clients

Case studies

Manufacturing & Industrial

T-H Marine Business Transformation

T-H Marine, a leading brand in the boat parts and accessories manufacturing industry, sought the expertise of Chameleon Collective to achieve a fourfold growth in their eCommerce within two years. Chameleon Collective's holistic approach involved three pillars: Lead, Deliver, and Recruit.In the "Lead" phase, Chameleon deployed the C.L.E.A.R. Assessment framework to understand T-H Marine's goals. An Interim Executive Director of eCommerce and Marketing was appointed to oversee internal teams, redesign the organizational framework, and address gaps in areas like social media strategy and data analytics.The "Deliver" phase focused on execution. Subject matter experts were brought in to enhance performance marketing, eCommerce, and customer experiences. Specialized talents, including a data scientist and social media strategist, were introduced to sculpt advanced reporting dashboards and rejuvenate organic social media approaches.The "Recruit" phase aimed to find a permanent fit for T-H Marine. Chameleon Collective sought a candidate who could weave industry passion with digital expertise to create compelling narratives. The chosen individual redefined T-H Marine's social media perspective and integrated seamlessly with the company's vision.The impact of Chameleon Collective's immersive partnership over nearly three years has been transformative. Organizational blueprints were reimagined, resources channeled toward growth, and a strategic compass, born from the C.L.E.A.R. assessment, continues to guide T-H Marine. The Private Equity exit in Fall 2022 marked the fastest in the firm's history, with Chameleon's well-articulated roadmap facilitating a seamless transition to Public Company ownership under OneWater Marine. Chameleon Collective remains T-H Marine's strategic partner, extending its role to onboard subsidiary brands within the parent company portfolio, aligning shared resources, and supporting a larger scope of eCommerce and digital marketing initiatives for OneWater. The partnership reflects significant achievements, with a sense that there is much more to accomplish in the future.

Experience

Partner | Creative Director at Chameleon Collective
Interim Creative Director at Blink Fitness
Interim Creative Director at PwC
Associate Creative Director at SapientRazorfish
Senior Art Director at SapientNitro
Interactive Concepting Teacher at Miami Ad School

Expertise

Campaign ManagementSocial Media BrandingArt DirectionCreative DirectionExperience DesignContent StrategyIntegrated Marketing CommunicationsPhotographyPresentation DesignBrand IdentityBrand Style GuidesLogo Design+27 more