Passionate about delivering beautiful and intuitive digital experiences that drive results. As a Creative Director, Cesar led and built the creative team while partnering with internal and external teams to execute the Omni-Channel vision. He is an equal parts storyteller, entrepreneurial, collaborative, hungry, and humble. During his 15-year career, Cesar has led creative teams executing top-notch campaigns, product launches, software innovation, immersive retail environments, films, animated shorts, mobile applications, and VR experiences. Clients include Breeze Airways, ADT, Chrysler, Hard Rock, Coca-Cola, vitaminwater, Powerade, and Carnival Cruise Lines, to name a few. His work exemplifies his passion for both interactive and traditional design. He's infused that passion into his career, spanning web, mobile, apps, interactive kiosks, brand development, logo design, and other 360 experiences. In addition to living and breathing design, he finds inspiration in travel, outdoor activities, art, music, fitness, and studying the nuances of human nature. Cesar takes great pride in being a visual storyteller and problem solver.
The roles Cesar steps into. Select one to see how they work in it.
Passionate about delivering beautiful and intuitive digital experiences that drive results. As a Creative Director, Cesar led and built the creative team while partnering with internal and external teams to execute the Omni-Channel vision. He is an equal parts storyteller, entrepreneurial, collaborative, hungry, and humble. During his 15-year career, Cesar has led creative teams executing top-notch campaigns, product launches, software innovation, immersive retail environments, films, animated shorts, mobile applications, and VR experiences. Clients include Breeze Airways, ADT, Chrysler, Hard Rock, Coca-Cola, vitaminwater, Powerade, and Carnival Cruise Lines, to name a few. His work exemplifies his passion for both interactive and traditional design. He's infused that passion into his career, spanning web, mobile, apps, interactive kiosks, brand development, logo design, and other 360 experiences. In addition to living and breathing design, he finds inspiration in travel, outdoor activities, art, music, fitness, and studying the nuances of human nature. Cesar takes great pride in being a visual storyteller and problem solver.
Selected work in this role
In-house Agency Creative Director at PwC
Interim Creative Director, lead the launch of PwC's first wave of products developed in-house.
In-house Creative Director at Blink Fitness
Cesar led the in-house creative team, directing consumer-facing campaigns, digital displays, website design, and social media.
Associate Creative Director at SapientNitro
Developed key leadership skills driving teams to create world-class creative work within one of the world's leading digital agencies.
Focus areas
Technology & Software
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Travel & Hospitality
Breeze Airways, navigating the competitive aviation sector, sought to differentiate itself through an unparalleled guest experience while maintaining brand consistency. Chameleon Collective's unique model, embedding experts within Breeze, ensured a transformative approach driven from within, spanning the Lead and Deliver service lines.In the "Lead" phase, Chameleon provided an interim Guest Experience team, conducting extensive research and collaborative sessions to define Breeze Airways' unique market position. This hands-on involvement established a robust design-oriented, customer-centric perspective.The "Deliver" phase encompassed various initiatives:1. **Design System:** A comprehensive review led to the establishment of a design system, including guidelines for visual communication, iconography, and voice and tone directives.2. **Guest Experience Vision Rollout:** A rollout plan was devised, enhancing performance measurement metrics and delivering a uniquely differentiated guest experience.3. **Educational Content:** A content strategy aligned with the guest journey, including a content calendar, educational content, and robust analytics setup to empower guests with knowledge.4. **Digital UX & Conversion Audit:** In-depth research on user behavior and UX audits optimized the booking funnel and mobile app, providing actionable insights for implementation.5. **Breeze Creative and Design Capacity Support:** Crafting brand guidelines and diverse branded materials ensured consistent messaging, extending from inflight resources to airport signage.The impact was transformative, clarifying Breeze Airways' brand identity and enhancing the guest experience. The collaboration led to improvements in Net Promoter Score (NPS), reduction in operational costs, and increased guest conversion rates. Breeze Airways is now positioned for sustained success, embodying Chameleon Collective's core mantra: Transform Business.
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Financial Services
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Human & Personal Services
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Human & Personal Services
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Human & Personal Services
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Partner | Creative Director at Chameleon Collective
Blink Fitness
PwC
SapientNitro
Associate Creative Director at SapientRazorfish
Interactive Concepting Teacher at Miami Ad School
Sr. Art Director at iChameleon Group
Brand & Design System at Breeze Airways
New Standard of Mental Healthcare at Meru Health
Primary Website at Gen3 Marketing
App Design at Yipit, LLC
Campaign & Site Design at ADT
Senior Art Director at Guinness US
Senior Art Director at Diageo
eCommerce Site Design at Genuine Parts
eCommerce Site Design at YakGear
UX/UI & Site Design at Advania UK Limited
Commercial / Video Storytelling at Zoo Miami
Cannnabis Education Campaign at WoWee
Interested in bringing Cesar onto your transformation? Let’s start the conversation.