Financial Services
An Interim CMO Drives Voyager's Crypto Launch
An interim CMO unifies Voyager's brand, app, and pre-launch marketing for a 200% engagement surge.
Voyager
The Client
- Company
- Voyager
- Website
- investvoyager.com
- Industry
- Financial Services
- Headquarters
- New York, united states
About Voyager
Voyager Capital is a venture capital firm founded in 1997 and based in Seattle, Washington. The firm manages approximately $600 million in assets under management across multiple funds.
The Challenge
Voyager, a pioneering cryptocurrency brokerage co-founded by Uber's Oscar Salazar and E*Trade's Steve Ehrlich, faced the challenge of building pre-launch excitement in a turbulent industry with advertising bans from major platforms. The goal went beyond launching a platform: Voyager wanted to create an identity that made the complex world of crypto finance more relatable and trustworthy.
Our Approach
Chameleon Collective placed an Interim CMO with cryptocurrency expertise to steer Voyager's marketing, defining its positioning, setting growth and marketing strategies, and assembling an internal team. The team focused on brand development, building a comprehensive identity with a color palette symbolizing wisdom and freshness and visual design that emphasized upward progress. We redesigned Voyager's crypto trading app, drawing on experience with brands like AMEX and integrating user-friendly practices. And despite the advertising bans, a viral marketing program, collaborations with crypto influencers, and targeted paid advertising worked around the restrictions.
Practice Areas
Logistics Support ActivityMarketing StrategiesFront End DesignBrand Strategy
