← The CollectiveMember

Ivonne Azurdia

Creative Director/Copywriter & Brand Comms

19+Years in marketing
Ivonne Azurdia

About

"I make brands sound like humans." (IA) Ivonne is a copywriter and creative director who trained in stand-up and playwriting, which is a fancy way of saying she studied human behavior for a decade. She writes for how people actually think, feel, and respond, using humor when it lands and cutting it when it doesn't. She's especially good at helping challenger brands cut through categories that have forgotten how to be interesting.

SpeaksEnglish

How Ivonne helps

The roles Ivonne steps into. Select one to see how they work in it.

Role

Comms Expert

Ivonne is a communications expert who thrives on solving complex client challenges through thoughtful and actionable strategies. When clients need clear, persuasive messaging that cuts through the noise and drives results, Ivonne is the solution. She excels in turning big ideas into concrete action plans—whether it’s creating high-converting email campaigns, writing video scripts that capture attention, or developing brand narratives that resonate. Her ability to think strategically ensures that every piece of content is not only creative but also purpose-driven, making sure clients’ business objectives are met at every step. Where many creatives can miss the mark on understanding the broader picture, Ivonne excels at aligning her work with client goals. She takes the time to listen, ensuring that her work isn’t just content for content’s sake but speaks directly to the client’s pain points and desired outcomes. Clients can count on Ivonne to consistently deliver quality work that’s on-brand, on-message, and on-target—providing peace of mind and eliminating the need for constant revisions or misaligned efforts.

Selected work in this role

  • Copywriter Direct Marketing at AromaTru

    Crafted all messaging for the new website landing page, amazon product descriptions, and offer materials.

  • Copywriter at Blink Fitness

    Wrote all the copy for internal strategy and external marketing campaigns and materials

  • Creative Director at Blink Fitness

    Managed small team of creatives to supply all in-house and consumer-facing marketing materials.

Focus areas

communicationsCreative CollaborationContent CreationCreative DirectionCopywriting

Selected clients

Madison Industries Holdings LLC
Hanes
Ph-D Feminine Health
SFG Productions
BARKER Advertising & Interactive
Slalom, LLC
Ideal Living
Blink Fitness
Zeldavision Media, Inc.
GlueIQ
Gin Puerto De Indias
Tangem AG

Case studies

View all 9 case studies

Writing

Experience

  • GlueIQ

    Creative Director Copy at GlueIQ

  • Chameleon Collective

    Creative Director, Copywriter at Chameleon Collective

  • PwC Experience Center

    Creative Director at PwC Experience Center

  • I

    Creative Director Copy at iHeartMedia

  • MullenLowe UK

    Associate Creative Director at MullenLowe UK

  • P

    Senior Copywriter at Profero

  • Firstborn

    Firstborn

    • Senior Copywriter
    • Sr. Copywriter
  • S

    Senior Copywriter at SapientNitro

  • I

    Copywriter at ichameleon/group/

  • Blink Fitness

    Blink Fitness

    • Copywriter
    • CD/Copywriter
    • Creative Director
  • W

    Copywriter at WoWee

  • MullenLowe Profero

    ACD - Copywriter at MullenLowe Profero

  • A

    Copywriter Direct Marketing at AromaTru

  • Virgin Voyages

    Copywriter at Virgin Voyages

  • Smirnoff

    Copywriter at Smirnoff

  • A

    Copywriter Direct Marketing at Atlantis Bahamas

  • M

    ACD/Copywriter at Mount Gay Rum

  • R

    ACD/Copywriter at Remy-Cointreau

  • PwC

    Copywriter at PwC

Expertise

Wellness & FitnessHome & LivingCruise LinesDigital MarketingWine & SpiritsConsumer GoodsCannabis & CBDToys, Kids & BabyConsumer ServicesTravel & HospitalityFashion & ApparelConsumer Goods (CPG)

Off Hours

Long walks in Central Park with a perfectly curated playlist of my making. I like to cook (in more ways than one), craft, karaoke, and command a crowd.

Work With
Ivonne

Interested in bringing Ivonne onto your transformation? Let’s start the conversation.