Ivonne Azurdia

About

"I make brands sound like humans." (IA) Ivonne is a copywriter and creative director who trained in stand-up and playwriting, which is a fancy way of saying she studied human behavior for a decade. She writes for how people actually think, feel, and respond, using humor when it lands and cutting it when it doesn't. She's especially good at helping challenger brands cut through categories that have forgotten how to be interesting.

How Ivonne helps

The roles Ivonne steps into. Select one to see how they work in it.

Role

Health & Fitness Copywriter/CD

Ivonne’s expertise in health and fitness copywriting is built on both professional experience and personal transformation. With extensive work at Blink Fitness—a nationwide gym chain—she has crafted engaging and motivational content that resonates with fitness enthusiasts across all levels. She’s also worked alongside fitness influencers, creating copy that amplifies their message and connects deeply with their audiences. Whether it’s developing website copy, email campaigns, social media content, or fitness program messaging, Ivonne knows how to inspire and motivate. Her writing is designed to empower, offering actionable insights that encourage positive change. Drawing from her own health and fitness journey, Ivonne brings a relatable, authentic voice to every project, helping others feel supported and confident on their path to wellness. Ivonne’s approach combines strategic communication with a deep understanding of fitness culture. She crafts messages that not only inform but also inspire action, fostering strong, engaged communities and supporting the goals of every individual, from gym newcomers to seasoned athletes.

Selected work in this role

Copywriter at Blink Fitness
Wrote all the copy for internal strategy and external marketing campaigns and materials
Creative Director at Blink Fitness
Managed small team of creatives to supply all in-house and consumer-facing marketing materials.
CD/Copywriter at Blink Fitness
Delivered copy across emails, performance marketing ads, social posts, newsletters, landing pages, lead generation, video scripts, and direct mail.

Focus areas

Health & Wellnessfitness industry