About
Chris helps companies solve growth marketing challenges with full-funnel customer acquisition programs. As an Interim Growth Marketing Officer, clients get immediate leadership relief when he steps in to fill the void of their prior head of marketing and or in advance of hiring one full-time. Though he is capable of continuing, existing growth marketing for the sake of consistency, he is more excited to observe and recommend changes for the better, to set up his client's next leader. He has built change of behavior brands online. Multiple start-up and mid-market tenures of direct to consumer marketing experience.
How Chris helps
The roles Chris steps into. Select one to see how they work in it.
Head of Growth - Subscription
Chris Nella has been the in-house head of growth (customer acquisition and retention) for four subscription commerce (subcom) start-ups over the past two decades by implementing foundational best practice initiatives and measurement practices that have led to predictable, results. Chris loves the work it takes to develop and scale quality customer acquisition with full-funnel programs by simplifying user experiences, and delivering a strong value proposition.
Selected work in this role
VP of Growth. at Thrive Market
Primarily focused on customer acquisition, member retention, and CRM. Increased membership, and revenue by 189% from the second to fourth year of the business.
Director, Customer Acquisition. at ShoeDazzle
Launched all online & offline media including Facebook, Google, Impact, and linear TV. Cost effectively grew client growth 14x from second to fifth year of business.
Director, Online Marketing. at GameFly
The company's first marketer after proof of concept that reported into founder. Launched and managed all digital marketing channels (affiliate, paid search, display) independently.
Focus areas
Selected clients
Experience
- R
at Rugs Usa
- A
Growth Marketing Consultant. at alice + olivia
- P
Growth Consultant. at Playboy
- T
VP of Growth. at Thrive Market
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Director, Customer Acquisition. at ShoeDazzle
- G
Director, Online Marketing. at GameFly
- M
Growth Consultant. at MySoapBox
- H
Marketing Advisor. at HelloTech Inc.
Expertise
Work With
Chris
Interested in bringing Chris onto your transformation? Let’s start the conversation.