Chris helps companies solve growth marketing challenges with full-funnel customer acquisition programs. As an Interim Growth Marketing Officer, clients get immediate leadership relief when he steps in to fill the void of their prior head of marketing and or in advance of hiring one full-time. Though he is capable of continuing, existing growth marketing for the sake of consistency, he is more excited to observe and recommend changes for the better, to set up his client's next leader. He has built change of behavior brands online. Multiple start-up and mid-market tenures of direct to consumer marketing experience.
The roles Chris steps into. Select one to see how they work in it.
Chris is a data-driven performance marketing leader with a proven track record spanning decades of launching and scaling quality customer acquisition programs through paid media and CRM. Prior to being a consultant, Chris cut his teeth in the growth space as the hands on marketing lead for GameFly, Shoedazzle, and other startups who relied on Meta, Google, affiliate, and TV in their channel mix for responsible business growth. Chris now excels in interim roles, providing immediate leadership relief drawn from both his hands on and strategy experience by auditing current programs, processes, and people for immediate and long-term opportunities and growth. Chris onboards himself seamlessly by integrating with your leadership, team, and agencies. This results in clarity of defined success, expectations, and accountability across your business. He will lead by challenging and providing strategic guidance of your planning, measurement, customer experience, paid media strategy, and subsequent CRM programs. Evaluating existing media program, teams, and processes is a core strength. This includes assessing your agency's strategy and routines to maximizing yield through recommendations and change as needed.
Selected work in this role
VP of Growth. at Thrive Market
Led customer acquisition on a $25M+ budget across Meta and influencer channels, plus retention, growing Thrive Market membership and revenue 189%.
Interim Head of Growth. at Rugs USA, LLC
Led growth strategy and business planning, managed a $20M+ media budget, agencies, and the performance team, and onboarded the full-time successor.
Director, Customer Acquisition at ShoeDazzle
Launched all media programs across Facebook, Google, Impact and linear TV, scaling to a $20M+ budget and growing clients 14x from year two to five.
Focus areas
Interim, SVP of Marketing at WorkMoney
Interim Head of Growth. at Rugs USA, LLC
Marketing Advisor. at HelloTech Inc.
Growth Consultant. at MySoapBox
Growth Marketing Consultant. at alice + olivia
Growth Consultant. at Playboy
VP of Growth. at Thrive Market
VP of Marketing at Tradesy
Director, Customer Acquisition at ShoeDazzle
Director, Online Marketing. at GameFly
Interested in bringing Chris onto your transformation? Let’s start the conversation.