Chris helps companies solve growth marketing challenges with full-funnel customer acquisition programs. As an Interim Growth Marketing Officer, clients get immediate leadership relief when he steps in to fill the void of their prior head of marketing and or in advance of hiring one full-time. Though he is capable of continuing, existing growth marketing for the sake of consistency, he is more excited to observe and recommend changes for the better, to set up his client's next leader. He has built change of behavior brands online. Multiple start-up and mid-market tenures of direct to consumer marketing experience.
The roles Chris steps into. Select one to see how they work in it.
Chris Nella has been the in-house head of growth (customer acquisition and retention) for four subscription commerce (subcom) start-ups over the past two decades by implementing foundational best practice initiatives and measurement practices that have led to predictable results. Chris loves the work it takes to develop and scale quality customer acquisition with full-funnel programs by simplifying user experiences, and delivering a strong value proposition.
Selected work in this role
VP of Growth. at Thrive Market
Chris led customer acquisition, member retention, and CRM, growing membership and revenue 189% from the second to the fourth year of the business.
Director, Customer Acquisition. at ShoeDazzle
As Director of Customer Acquisition, Chris launched online and offline media across Facebook, Google, Impact, and linear TV, growing customers 14x.
Director, Online Marketing. at GameFly
GameFly's first marketer after proof of concept, reporting to the founder. Chris launched and ran affiliate, paid search, and display channels.
Focus areas
Rugs Usa
ShoeDazzle
Director, Online Marketing. at GameFly
Growth Consultant. at MySoapBox
alice + olivia
VP of Marketing at Tradesy
VP of Growth. at Thrive Market
Growth Consultant. at Playboy
Marketing Advisor. at HelloTech Inc.
Interested in bringing Chris onto your transformation? Let’s start the conversation.
