David is a seasoned marketing and strategy executive with over 20 years of experience specializing in consumer health and wellness sectors. He has a proven track record in driving market expansion and revenue growth through deep customer insights and innovative marketing strategies. His expertise spans various industries, including diagnostics, digital health, and consumer products, where he has successfully led teams to develop high-growth brands and products. David's leadership at Labcorp saw him spearhead the direct-to-consumer diagnostics business, where he managed a $100M+ COVID testing business and established Labcorp’s first consumer strategy, leading to significant revenue growth. Throughout his career, David has consistently demonstrated an ability to launch and scale innovative health products. At Ancestry, he successfully launched AncestryHealth, capturing a significant market share within the consumer health DNA kit sales. His strategic insights have led to a 20% increase in brand preference and the development of high-potential customer profiles, showcasing his ability to connect with diverse consumer segments. David's experience at Fitbit further solidified his expertise in behavior change and consumer engagement, where he established market research functions that drove product innovation and business growth. David's educational background in Biomedical Engineering and Chemical Engineering from MIT complements his extensive professional experience. His commitment to consumer health advocacy and strategic marketing has made him a sought-after leader in the industry. He continues to leverage his skills in strategic planning, product development, and consumer insights to drive impactful health solutions that enhance consumer experiences and outcomes.
The roles David steps into. Select one to see how they work in it.
David is a marketing and strategy executive with more than 20 years of experience in consumer health and wellness, driving market expansion and revenue growth through deep customer insights and innovative marketing. His work spans diagnostics, digital health, and consumer products, where he has led teams to build high-growth brands and products. At Labcorp, David spearheaded the direct-to-consumer diagnostics business, managing a $100M+ COVID testing business and establishing the company's first consumer strategy, which delivered significant revenue growth. At Ancestry, he launched AncestryHealth and captured meaningful share of consumer health DNA kit sales. His strategic insights have produced a 20% increase in brand preference and the development of high-potential customer profiles across diverse consumer segments. Earlier, at Fitbit, he built market research functions that fueled product innovation and business growth while deepening his expertise in behavior change and consumer engagement. David holds degrees in Biomedical Engineering and Chemical Engineering from MIT, pairing technical depth with commercial leadership. He applies strategic planning, product development, and consumer insights to health solutions that improve consumer experiences and outcomes.
Selected work in this role
Chief Marketing Officer at Proclaim
Oversaw brand launch and consumer marketing strategies, driving customer engagement and product management.
VP, Primary Care Marketing & Head of Consumer at Labcorp
Led the direct-to-consumer diagnostics business, managing product management and marketing strategies.
VP, Brand Strategy, Consumer Insights, and UX Research at Ancestry
Built and led a 25-person team across consumer insights, UX research, competitive intelligence, brand strategy, marketing programs, and pricing.
Focus areas
The Knot Worldwide
Capital Y Consulting
Chameleon Collective
Advisor at Elvin
Fractional Head of UX Research at Poshmark
Advisor at Voicepanel
Labcorp
Fractional CMO/GTM Leadership at Proov
Advisor at MORI
Proclaim
Ancestry
Sr. Director, Global Insights & Brand Strategy at Fitbit (now part of Google)
Fitbit
Head of Market Intelligence at Eventbrite
Insights and Market Intelligence - Global Personal/Hair Care and New Product Process at Avon
The Clorox Company
Fractional Research & Insights Leader at Sequel Med Tech
Founder & President at T.Blacksmith Consulting
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