David is a seasoned marketing and strategy executive with over 20 years of experience in driving market expansion and revenue growth through deep customer and market insights. He has successfully operated in both start-ups and Fortune 500 companies, showcasing his versatility and adaptability in diverse business environments. Throughout his career, David has built and led high-performing teams that focus on market research, customer insights, and brand strategy. He has established research & insights functions that have proven strategic value by significantly impacting product development and go-to-market strategies. His leadership at companies like Fitbit and Ancestry has resulted in substantial revenue growth and enhanced brand positioning, demonstrating his ability to translate qualitative and quantitative research into actionable strategies that resonate with consumers. David's deep understanding of consumer behavior and market dynamics allows him to drive meaningful innovation and elevate customer experiences. With a sharp strategic lens and data-driven mindset, he's well-equipped to make an impact in any market.
The roles David steps into. Select one to see how they work in it.
David is a marketing and strategy executive with more than 20 years of experience in consumer health and wellness, driving market expansion and revenue growth through deep customer insights and innovative marketing. His work spans diagnostics, digital health, and consumer products, where he has led teams to build high-growth brands and products. At Labcorp, David spearheaded the direct-to-consumer diagnostics business, managing a $100M+ COVID testing business and establishing the company's first consumer strategy, which delivered significant revenue growth. At Ancestry, he launched AncestryHealth and captured meaningful share of consumer health DNA kit sales. His strategic insights have produced a 20% increase in brand preference and the development of high-potential customer profiles across diverse consumer segments. Earlier, at Fitbit, he built market research functions that fueled product innovation and business growth while deepening his expertise in behavior change and consumer engagement. David holds degrees in Biomedical Engineering and Chemical Engineering from MIT, pairing technical depth with commercial leadership. He applies strategic planning, product development, and consumer insights to health solutions that improve consumer experiences and outcomes.
Selected work in this role
Chief Marketing Officer at Proclaim
Oversaw brand launch and consumer marketing strategies, driving customer engagement and product management.
VP, Primary Care Marketing & Head of Consumer at Labcorp
Led the direct-to-consumer diagnostics business, managing product management and marketing strategies.
VP, Brand Strategy, Consumer Insights, and UX Research at Ancestry
Built and led a 25-person team across consumer insights, UX research, competitive intelligence, brand strategy, marketing programs, and pricing.
Focus areas
Fractional Head of UX Research at Poshmark
Chameleon Collective
Capital Y Consulting
Chief Marketing Officer at Proclaim
VP, Head of Consumer Business and Primary Care Marketing at Labcorp
VP, Brand Strategy, Consumer Insights, & UX Research at Ancestry
Sr. Director, Global Insights & Brand Strategy at Fitbit (now part of Google)
Head of Market Intelligence at Eventbrite
Insights and Market Intelligence - Global Personal/Hair Care and New Product Process at Avon
Global Consumer Insights - Green Works, Clorox Laundry, Cleaning New Businesses at The Clorox Company
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