Fractional Marketing Leader (VP/CMO) and Research & Insights Expert
David is a seasoned marketing and strategy executive with over 20 years of experience in driving market expansion and revenue growth through deep customer and market insights. He has successfully operated in both start-ups and Fortune 500 companies, showcasing his versatility and adaptability in diverse business environments. Throughout his career, David has built and led high-performing teams that focus on market research, customer insights, and brand strategy. He has established research & insights functions that have proven strategic value by significantly impacting product development and go-to-market strategies. His leadership at companies like Fitbit and Ancestry has resulted in substantial revenue growth and enhanced brand positioning, demonstrating his ability to translate qualitative and quantitative research into actionable strategies that resonate with consumers. David's deep understanding of consumer behavior and market dynamics allows him to drive meaningful innovation and elevate customer experiences. With a sharp strategic lens and data-driven mindset, he's well-equipped to make an impact in any market.
The roles David steps into. Select one to see how they work in it.
David helps consumer & digital health companies bring structure and strategic clarity to how they go to market. As a fractional CMO, he partners with founders, executives and investors to sharpen positioning, focus growth strategy and build the marketing engine to deliver it. As a product development scientist at Clorox, David learned that a great product earns you a place in the market, but customer experience is what wins it. That insight has guided 20 years of marketing, brand and strategy leadership. At Labcorp, he led the direct-to-consumer diagnostics business, the company's fastest-growing segment, managing a $100M+ COVID testing business and building its first consumer strategy. As CMO of Proclaim, a 3D-printed oral health device startup, he led dental provider and consumer marketing in a B2B2C model. At Ancestry, he launched AncestryHealth and led a 25-person insights, UX research and brand strategy team. At Fitbit, he built the global insights and brand strategy function behind every product launch. As a fractional leader, he launched Proov's at-home perimenopause test on Amazon and led the AI-driven segmentation that shaped Sequel Med Tech's insulin pump go-to-market. David holds a Master's in Biological Engineering and a Bachelor's in Chemical Engineering, both from MIT.
Focus areas
Fractional Head of UX Research at Poshmark
Fractional Marketing Leader - Interim Head of Brand & Integrated Marketing at The Knot Worldwide
Chameleon Collective
Fractional CMO/GTM Leadership at Proov
Capital Y Consulting
Chief Marketing Officer at Proclaim
VP, Head of Consumer Business and Primary Care Marketing at Labcorp
VP, Brand Strategy, Consumer Insights, & UX Research at Ancestry
Sr. Director, Global Insights & Brand Strategy at Fitbit (now part of Google)
Head of Market Intelligence at Eventbrite
Insights and Market Intelligence - Global Personal/Hair Care and New Product Process at Avon
The Clorox Company
Interested in bringing David onto your transformation? Let’s start the conversation.