David Yin
Consumer & Digital Health Leader
About
David is a seasoned marketing and strategy executive with over 20 years of experience specializing in consumer health and wellness sectors. He has a proven track record in driving market expansion and revenue growth through deep customer insights and innovative marketing strategies. His expertise spans various industries, including diagnostics, digital health, and consumer products, where he has successfully led teams to develop high-growth brands and products. David's leadership at Labcorp saw him spearhead the direct-to-consumer diagnostics business, where he managed a $100M+ COVID testing business and established Labcorp’s first consumer strategy, leading to significant revenue growth. Throughout his career, David has consistently demonstrated an ability to launch and scale innovative health products. At Ancestry, he successfully launched AncestryHealth, capturing a significant market share within the consumer health DNA kit sales. His strategic insights have led to a 20% increase in brand preference and the development of high-potential customer profiles, showcasing his ability to connect with diverse consumer segments. David's experience at Fitbit further solidified his expertise in behavior change and consumer engagement, where he established market research functions that drove product innovation and business growth. David's educational background in Biomedical Engineering and Chemical Engineering from MIT complements his extensive professional experience. His commitment to consumer health advocacy and strategic marketing has made him a sought-after leader in the industry. He continues to leverage his skills in strategic planning, product development, and consumer insights to drive impactful health solutions that enhance consumer experiences and outcomes.
How David helps
The roles David steps into. Select one to see how they work in it.
Consumer & Digital Health Leader
David is a seasoned marketing and strategy executive with over 20 years of experience specializing in consumer health and wellness sectors. He has a proven track record in driving market expansion and revenue growth through deep customer insights and innovative marketing strategies. His expertise spans various industries, including diagnostics, digital health, and consumer products, where he has successfully led teams to develop high-growth brands and products. David's leadership at Labcorp saw him spearhead the direct-to-consumer diagnostics business, where he managed a $100M+ COVID testing business and established Labcorp’s first consumer strategy, leading to significant revenue growth. Throughout his career, David has consistently demonstrated an ability to launch and scale innovative health products. At Ancestry, he successfully launched AncestryHealth, capturing a significant market share within the consumer health DNA kit sales. His strategic insights have led to a 20% increase in brand preference and the development of high-potential customer profiles, showcasing his ability to connect with diverse consumer segments. David's experience at Fitbit further solidified his expertise in behavior change and consumer engagement, where he established market research functions that drove product innovation and business growth. David's educational background in Biomedical Engineering and Chemical Engineering from MIT complements his extensive professional experience. His commitment to consumer health advocacy and strategic marketing has made him a sought-after leader in the industry. He continues to leverage his skills in strategic planning, product development, and consumer insights to drive impactful health solutions that enhance consumer experiences and outcomes.
Selected work in this role
Chief Marketing Officer at Proclaim
Oversaw brand launch and consumer marketing strategies, driving customer engagement and product management.
VP, Primary Care Marketing & Head of Consumer at Labcorp
Led the direct-to-consumer diagnostics business, managing product management and marketing strategies.
VP, Brand Strategy, Consumer Insights, and UX Research at Ancestry
Built and led a team of 25 across consumer insights, UX research, competitive intelligence, brand strategy & integrated planning, marketing program management, and pricing & packaging.
Focus areas
Selected clients
Experience
Poshmark - Fractional Research & Insights Leader at Chameleon Collective
NETGEAR - Fractional Insights Leader at Chameleon Collective
Fractional Marketing Leader (VP/CMO) and Research & Insights Expert at Chameleon Collective
Advisor at Voicepanel
Founder & President at Capital Y Consulting
Expertise
Work With
David
Interested in bringing David onto your transformation? Let’s start the conversation.
