About
Jackie is a seasoned CPG Marketer in food and beverage who played key roles in the marketing transformation initiatives at General Mills and MillerCoors. She has driven major strategic shifts in media planning and buying, partnership strategies, coupon and incentives efforts and agency relationships. She has negotiated more than $600 million annual media budgets and $100 million annual agency budgets to great success for portfolios of brands, increasing ROI by more than 20% and increasing cash flow by more than $50 million on an annual basis. Jackie has been a native digital marketer for more than 20 years. She has driven strategic shifts for bettycrocker.com, Pillsbury.com and quericavida.com from recipe sites to a 45-million consumer database serving digital loyalty, programmatic media and shopper marketing. She created and implemented consumer connections planning across brand portfolios and geographies across the globe, resulting in greater consumer engagement with digital content and media. She has innovated product placement platforms and is known for connecting consumers with her brands through relevant content, media and owned media properties. Jackie was recognized by Ad Age as a Media Maven and by Brand Innovators as one of the Top 50 Women Innovators during her tenure at these two companies.
How Jackie helps
The roles Jackie steps into. Select one to see how they work in it.
CPG Marketer
Jackie is a seasoned CPG Marketer in food and beverage who played key roles in the marketing transformation initiatives at General Mills and MillerCoors. She has driven major strategic shifts in media planning and buying, partnership strategies, coupon and incentives efforts and agency relationships. She has negotiated more than $600 million annual media budgets and $100 million annual agency budgets to great success for portfolios of brands, increasing ROI by more than 20% and increasing cash flow by more than $50 million on an annual basis. Jackie has been a native digital marketer for more than 20 years. She has driven strategic shifts for bettycrocker.com, Pillsbury.com and quericavida.com from recipe sites to a 45-million consumer database serving digital loyalty, programmatic media and shopper marketing. She created and implemented consumer connections planning across brand portfolios and geographies across the globe, resulting in greater consumer engagement with digital content and media. She has innovated product placement platforms and is known for connecting consumers with her brands through relevant content, media and owned media properties. Jackie was recognized by Ad Age as a Media Maven and by Brand Innovators as one of the Top 50 Women Innovators during her tenure at these two companies.
Selected work in this role
VP Marketing at General Mills
Jackie was responsible for digital loyalty platforms, media, coupons, incentives and Box Tops for Education for all domestic brands.
VP Marketing at Molson Coors Beverage
Jackie led media, digital, sports & entertainment , licensing and business affairs to support and drive consumer love and brand growth for a portfolio of more than 25 brands.
Focus areas
Selected clients
Experience
Interim and Fractional CMO at Chameleon Collective
Executive Partner at Executive Coaching Connections - Ariel
Founder | Growth Strategist | Coach at Jackie Woodward Inc
Chief Marketing Officer at Bojangles' Restaurants, Inc.
Director Board Of Directors at Craft Brew Alliance
Expertise
Work With
Jackie
Interested in bringing Jackie onto your transformation? Let’s start the conversation.
