About
Jackie is a seasoned CPG Marketer in food and beverage who played key roles in the marketing transformation initiatives at General Mills and MillerCoors. She has driven major strategic shifts in media planning and buying, partnership strategies, coupon and incentives efforts and agency relationships. She has negotiated more than $600 million annual media budgets and $100 million annual agency budgets to great success for portfolios of brands, increasing ROI by more than 20% and increasing cash flow by more than $50 million on an annual basis. Jackie has been a native digital marketer for more than 20 years. She has driven strategic shifts for bettycrocker.com, Pillsbury.com and quericavida.com from recipe sites to a 45-million consumer database serving digital loyalty, programmatic media and shopper marketing. She created and implemented consumer connections planning across brand portfolios and geographies across the globe, resulting in greater consumer engagement with digital content and media. She has innovated product placement platforms and is known for connecting consumers with her brands through relevant content, media and owned media properties. Jackie was recognized by Ad Age as a Media Maven and by Brand Innovators as one of the Top 50 Women Innovators during her tenure at these two companies.
How Jackie helps
The roles Jackie steps into. Select one to see how they work in it.
CMO
Jackie is a growth-driven CMO with more than 25 years of domestic and global experience working at the intersection of brands, consumers and technology to build omnichannel lifestyle businesses. A transformational leader, she cultivates high-performing cross-functional teams and nurtures successful franchisee relationships. She drives go-to-market strategies and results by truly understanding consumers, creating ideas and experiences that deliver on that understanding, and galvanizing teams to execute with excellence. Jackie is as comfortable with high-level corporate strategy as she is bringing ideas to life at retail, and has consistently delivered results through challenging periods of cultural change, leading teams to new ways of working. Her key strengths include executive leadership, go-to-market strategy, omnichannel, social media, media strategy, strategic partnerships, agency relations, consumer experience, P&L management and organizational transformation. She is also completing certification through the International Coaching Federation as an Executive Coach. Jackie has been named an Ad Age Woman to Watch and was honored in 2012 as the Chicago Advertising Federation's Ad Woman of the Year.
Selected work in this role
CMO at Bojangles
Jackie led the team to mid-to-high single-digit topline growth over sequential years, gaining visit share in all dayparts through the pandemic.
CMO at Krispy Kreme
Jackie's team delivered 7 of the top 10 sales days in Krispy Kreme's history, and Nation's Restaurant News named the brand the #1 social brand.
VP of Marketing at General Mills
Jackie was responsible for digital loyalty platforms, media, coupons, incentives and Box Tops for Education for all domestic brands.
Focus areas
Selected clients
Experience
Interim and Fractional CMO at Chameleon Collective
Executive Partner at Executive Coaching Connections - Ariel
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Founder | Growth Strategist | Coach at Jackie Woodward Inc
Chief Marketing Officer at Bojangles' Restaurants, Inc.
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Director Board Of Directors at Craft Brew Alliance
Krispy Kreme
Expertise
Work With
Jackie
Interested in bringing Jackie onto your transformation? Let’s start the conversation.
