Chief Technology Officer | AI Tranformation
John helps organizations drive digital transformation through AI — not as standalone "AI projects," but by embedding AI directly into real business work: accelerating development teams, automating operations with agents, and building the governance and shared-context foundations that let AI scale beyond pilots. Recent results include a homebuilder's development team shipping 2.7x more weekly output with Claude Code, a major health system's 20-person marketing technology organization enabled on AI tooling under a managed governance model, and platform consumption optimizations that cut cloud overage costs by roughly 70% — analysis done in hours that would traditionally take weeks of specialized consulting. That AI practice is built on two decades of experience-management and marketing-technology leadership: John has led technical implementations for some of the world's most visible websites — Coca-Cola.com, NASCAR.com, orlandohealth.com, atriumhealth.com, dollywood.com, and centurycommunities.com — across platforms including Sitecore, Adobe Experience Manager, Optimizely, Builder.io, Next.js, Microsoft Azure, and Vercel. Highlights include leading NASCAR's digital transformation to re-platform NASCAR.com and architecting Coca-Cola's global digital marketing platform serving its brands and agencies worldwide. Today John pairs that architectural depth with hands-on AI delivery: developing and deploying agents (Microsoft Copilot Studio, Claude Code, organizational assistants published into Teams), running AI governance and Copilot-readiness audits, and building context-management infrastructure that gives enterprise AI durable, governed knowledge. His own multi-entity business runs on the same AI-native operating model he builds for clients.
The roles John steps into. Select one to see how they work in it.
John is an experienced technology leader who has led the technical implementations of some of the world's leading websites, including Coca-cola.com, NASCAR.com, atriumhealth.com, dollywood.com, centurycommunities.com and understood.org. His work draws on key experience management, eCommerce and cloud technologies such as Sitecore, Adobe Experience Manager, Optimizely, Microsoft Azure and AWS, allowing him to match platform decisions to the commercial goals behind them. Among his key accomplishments, John led the NASCAR digital transformation that redesigned and re-platformed NASCAR.com, giving NASCAR the strategic control it needed to create the next generation of fans. He served as technical lead on the Global Payments implementation of Sitecore Experience Platform, hosting a portfolio of brand sites that included GlobalPayments.com, HeartlandPayments.com and GreaterGiving.com. He was also solution architect for Coca-Cola's Global Digital Marketing Platform, serving all of Coca-Cola's brands and agencies globally. That combination of enterprise scale, multi-brand complexity and hands-on architectural depth makes John a strong fit for organizations replatforming critical digital properties or consolidating fragmented brand estates onto a single foundation.
Selected work in this role
Platform Architect at The Coca-Cola Company
Led Coca-Cola's Global Digital Marketing Platform build, pioneering a headless CMS approach behind CocaCola.com, Sprite.com and MyCokeRewards.com.
Enterprise Architect at Michelin
Enterprise Architect for Michelin North America's Digital Marketing platform inclusive of michelin.com, bfgoodrich.com, and uniroyal.com
Technical Lead at Global Payments
John led the redesign and migration of Global Payments' digital properties, including globalpayments.com and heartlandpayments.com, onto Sitecore.
Focus areas
Orlando Health has been using Sitecore since 2014 to power it's consumer facing websites and was struggling with rising operational costs, and a growing backlog of customer experience debt.Orlando Health engaged Chameleon Collective to develop a strategy to modernize their CMS platform and help them lower their operational costs and dramatically improve team productivity and retire their CX debt.Chameleon Collective analyzed their needs and subsequently evaluated the current offerings in the CMS marketplace and recommended Builder.io following the execution of a rapid Proof of Concept. Based on this evaluation, Chameleon developed a migration strategy and business case to support securing funding and approval by Orlando Health's executive team.The migration strategy and business case developed demonstrated that Orlando Health could migrate from Sitecore to Builder.io primarily leveraging their in house team and therefore dramatically improve their productivity by streamlining the process to make updates to their sites. Additionally, the business case showed that the migration would lower their ongoing operational costs to maintain their websites by 80%.
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Hackensack Meridian Health has been using Sitecore since 2019 to power it's consumer facing websites and it's employee intranet. Hackensack was struggling to justify the value of Sitecore licensing costs and the need to migrate to Sitecore XM Cloud and was seeking alternatives.Hackensack Meridian engaged Chameleon Collective to explore Builder.io as a viable alternative Sitecore by developing a Proof of Concept and Migration Strategy and Business Case.The migration strategy and business case developed demonstrated that Hackensack could migrate from Sitecore to Builder.io in less than half the time and cost that it took them to migrate to Sitecore just 5 years ago. Additionally, the business case showed that they could expect to lower ongoing operational expenses by 67%
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Know what you're exposing — and unlock what's already there — before you scale Microsoft Copilot.
Laughlin Constable
Radical Design Co.
Chameleon Collective
JHS Digital Consulting LLC
Technology Lead at Goods & Services
AI Architect at Transforming Age
Avanade
Whereoware
Rightpoint
N/A
Vice President & Managing Director, Atlanta at Agency Oasis is now Rightpoint
SapientNitro
Director, Technology / Service Delivery Lead Southeast at Sapient
Coca Cola NASCAR SeaWorld Parks and Entertainment and VISIT FLORIDA
Manager Technology at Oracle
Senior Associate Technology at UPS.com
Associate Technology at Cancer.org
Senior Consultant at Unisys
Senior Consultant at Daily News The Philadelphia Daily News
Public Relations Intern at Boston Celtics
Technology Lead at Broward Health
NASCAR
Technology Lead at Atlanta Gas Light
Technology Lead at Orlando Health
Engagement Lead at Understood
Century Communities
Platform Architect at The Coca-Cola Company
Enterprise Architect at Michelin
Technical Lead at Global Payments
Technology Lead at Atrium Health
Penn State University
Bachelor of Arts (B.A.), Journalism
Suffield High School
High School Diploma
Pennsylvania State University
Bachelor of Arts
Outside of work I am a father of three, an avid sports fan of Penn State the Boston Celtics and the Atlanta Falcons and Braves. I am also an avid outdoorsman and love to ski, fish (bass fishing and fly fishing) and to hike in the mountains of Western North Carolina and North Georgia.
Interested in bringing John onto your transformation? Let’s start the conversation.
