Partner

John Schneider

Chief Technology Officer | AI Tranformation

4Case studies

18+Clients served

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About

John helps organizations drive digital transformation through AI — not as standalone "AI projects," but by embedding AI directly into real business work: accelerating development teams, automating operations with agents, and building the governance and shared-context foundations that let AI scale beyond pilots. Recent results include a homebuilder's development team shipping 2.7x more weekly output with Claude Code, a major health system's 20-person marketing technology organization enabled on AI tooling under a managed governance model, and platform consumption optimizations that cut cloud overage costs by roughly 70% — analysis done in hours that would traditionally take weeks of specialized consulting. That AI practice is built on two decades of experience-management and marketing-technology leadership: John has led technical implementations for some of the world's most visible websites — Coca-Cola.com, NASCAR.com, orlandohealth.com, atriumhealth.com, dollywood.com, and centurycommunities.com — across platforms including Sitecore, Adobe Experience Manager, Optimizely, Builder.io, Next.js, Microsoft Azure, and Vercel. Highlights include leading NASCAR's digital transformation to re-platform NASCAR.com and architecting Coca-Cola's global digital marketing platform serving its brands and agencies worldwide. Today John pairs that architectural depth with hands-on AI delivery: developing and deploying agents (Microsoft Copilot Studio, Claude Code, organizational assistants published into Teams), running AI governance and Copilot-readiness audits, and building context-management infrastructure that gives enterprise AI durable, governed knowledge. His own multi-entity business runs on the same AI-native operating model he builds for clients.

Works acrossUS

How John helps

The roles John steps into. Select one to see how they work in it.

Role

Senior Solutions Architect

John is an experienced technology leader with vast experience leading the technical implementations of the worlds leading websites such as Coca-cola.com, NASCAR.com, atriumhealth.com, dollywood.com, centurycommunities.com and understood.org leveraging key Experience Management, eCommerce and Cloud technologies such as Sitecore, Adobe Experience Manager, Optimizely, Microsoft Azure, AWS. Key Accomplishment: » Led NASCAR Digital Transformation to redesign and re-platform NASCAR.com providing NASCAR with strategic control to create the next generation of NASCAR fans. » Technical Lead Global Payments implementation of Sitecore Experience Platform to host their porfolio of brand sites including GlobalPayments.com, HearltandPayments.com and GreaterGiving.com » Solution Architect for Coca-Cola's Global Digital Marketing Platform serving all of Coca-Cola's brands and agencies globally

Selected work in this role

Platform Architect at The Coca-Cola Company
Led the implementation of Coca-Cola's Global Digital Marketing Platform built upon the pioneering a headless CMS approach to support the implementation of Coca-Cola's most strategic digital properties including CocaCola.com, Sprite.com, MyCokeRewards.com and more.
Enterprise Architect at Michelin
Enterprise Architect for Michelin North America's Digital Marketing platform inclusive of michelin.com, bfgoodrich.com and uniroyal.com
Technical Lead at Global Payments
Technical Lead for the redesign and migration of Global Payments suite of digital properties on the Sitecore Experience Management Platform including globalpayments.com and heartlandpayments.com

Focus areas

SitecoreMicrosoft AzureeCommerceCloud Technologies

Selected clients

Case studies

CMS migration strategy for Hackensack Meridian

Hackensack Meridian Health has been using Sitecore since 2019 to power it's consumer facing websites and it's employee intranet. Hackensack was struggling to justify the value of Sitecore licensing costs and the need to migrate to Sitecore XM Cloud and was seeking alternatives.Hackensack Meridian engaged Chameleon Collective to explore Builder.io as a viable alternative Sitecore by developing a Proof of Concept and Migration Strategy and Business Case.The migration strategy and business case developed demonstrated that Hackensack could migrate from Sitecore to Builder.io in less than half the time and cost that it took them to migrate to Sitecore just 5 years ago. Additionally, the business case showed that they could expect to lower ongoing operational expenses by 67%

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Writing

Experience

AI & Experience Technology Lead at Laughlin Constable
Head of Technology at Radical Design Co.
Partner & Fractional CTO & Digital Transformation Leader at Chameleon Collective
Principal at JHS Digital Consulting LLC
Technology Lead at Goods & Services

Expertise

Technical SEODevOpsCloud MigrationMiddlewareSoftware TestingAPI TestingCloud ServicesInformation Technology ConsultingHelp Desk SupportFront End (Software Engineering)Back End (Software Engineering)E-Commerce+118 more

Off Hours

Outside of work I am a father of three, an avid sports fan of Penn State the Boston Celtics and the Atlanta Falcons and Braves. I am also an avid outdoorsman and love to ski, fish (bass fishing and fly fishing) and to hike in the mountains of Western North Carolina and North Georgia.