Personal work
Sunbird MessagingCrafting a Messaging Brand
Juan as Marketing Strategy Consultant
About
Juan F. Martinez is an experienced digital marketing professional with +12 years of experience. He has helped B2C-B2B businesses scale through paid and organic marketing channels throughout his career, with clients ranging from startups to multibillion-dollar companies in the US Market, Hispanic US Market, and LatAm. With a range of knowledge in Paid Social: Meta, TikTok, Pinterest, Twitter, & Snapchat & Google: SEM, Perf Max - Shopping, and YouTube, among others, Juan has built direct performance campaigns and brand efforts to increase profitability and awareness over the last decade. Juan's experience and work ethic have led him to work in partnership with Google and Florida International University to develop a curriculum for undergrads to learn Digital Marketing and Programmatic. Juan also collaborated with the Miami Ad School in both the US and LatAm as a Paid Social Expert.
Works acrossUS · VE
How Juan helps
The roles Juan steps into. Select one to see how they work in it.
Role
B2C Marketing Consultant
Juan F. Martinez is an experienced digital marketing professional with +12 years of experience. He has helped B2C-B2B businesses scale through paid and organic marketing channels throughout his career, with clients ranging from startups to multibillion-dollar companies in the US Market, Hispanic US Market, and LatAm. With a range of knowledge in Paid Social: Meta, TikTok, Pinterest, Twitter, & Snapchat & Google: SEM, Perf Max - Shopping, and YouTube, among others, Juan has built direct performance campaigns and brand efforts to increase profitability and awareness over the last decade. Juan's experience and work ethic have led him to work in partnership with Google and Florida International University to develop a curriculum for undergrads to learn Digital Marketing and Programmatic. Juan also collaborated with the Miami Ad School in both the US and LatAm as a Paid Social Expert.
Selected work in this role
Paid Media Advertising at Janie and Jack
Worked with internal Marketing leadership to audit marketing efforts and develop a new digital advertising strategy to support ecomm and retail services.
Paid Media Advertising at Blink Fitness
Managed $10MM+ SEM, Display, YouTube, Local, Perf Max, Discovery, TikTok, FB and IG budget. Reached the highest number of Monthly Joins in the history of the company.
Digital Marketing Advisor at Safilo USA, Inc
Digital Marketing Advisor for Carrera Sunglasses eCommerce go-to-market strategy, supporting ad spend across Google & Meta, and Amazon Vendor for Under Armour, Kate Spade, & Levi's
Focus areas
B2C MarketingPaid SocialGoogle AdsDigital Strategy
Selected clients
Selected work from prior roles
Personal case studies from Juan’s career before joining the Collective. These were not delivered through Chameleon Collective.
Personal workSunbird MessagingExperience
- C
Growth Marketing Executive at Chameleon Collective
- F
Digital Marketing Professor at Florida International University
- I
Director Of Digital Media & Strategy at INPULSE Agency
- T
Director Of Digital Media & Strategy at The Story Room
- Z
Paid Social Supervisor at Zimmerman Advertising
- M
Digital Media Advertising Professor at Miami Ad School
- Z
Paid Social Manager at Zimmerman Advertising
- Z
Expertise
Buyer PersonaKPI ManagementMarketing AnalyticsCustomer SegmentationCustomer Journey MappingTeam ManagementCampaign Performance AnalysisAdvertising ManagementGPU OptimizationDisplay AdvertisingConversion Rate OptimizationSearch Engine Optimization+38 more
Work With
Juan
Interested in bringing Juan onto your transformation? Let’s start the conversation.
