Juan F. Martinez is an experienced digital marketing professional with +12 years of experience. He has helped B2C-B2B businesses scale through paid and organic marketing channels throughout his career, with clients ranging from startups to multibillion-dollar companies in the US Market, Hispanic US Market, and LatAm. With a range of knowledge in Paid Social: Meta, TikTok, Pinterest, Twitter, & Snapchat & Google: SEM, Perf Max - Shopping, and YouTube, among others, Juan has built direct performance campaigns and brand efforts to increase profitability and awareness over the last decade. Juan's experience and work ethic have led him to work in partnership with Google and Florida International University to develop a curriculum for undergrads to learn Digital Marketing and Programmatic. Juan also collaborated with the Miami Ad School in both the US and LatAm as a Paid Social Expert.
The roles Juan steps into. Select one to see how they work in it.
Juan F. Martinez is an experienced digital marketing professional with +12 years of experience. He has helped B2C-B2B businesses scale through paid and organic marketing channels throughout his career, with clients ranging from startups to multibillion-dollar companies in the US Market, Hispanic US Market, and LatAm. With a range of knowledge in Paid Social: Meta, TikTok, Pinterest, Twitter, & Snapchat & Google: SEM, Perf Max - Shopping, and YouTube, among others, Juan has built direct performance campaigns and brand efforts to increase profitability and awareness over the last decade. Juan's experience and work ethic have led him to work in partnership with Google and Florida International University to develop a curriculum for undergrads to learn Digital Marketing and Programmatic. Juan also collaborated with the Miami Ad School in both the US and LatAm as a Paid Social Expert. NO_CHANGE
Selected work in this role
Paid Media Advertising at Janie and Jack
Audited marketing efforts with Janie and Jack's marketing leadership and built a new digital advertising strategy supporting ecommerce and retail.
Paid Media Advertising at Blink Fitness
Managed $10MM+ in SEM, Display, YouTube, Local, Perf Max, Discovery, TikTok, Facebook and Instagram driving Blink's highest-ever monthly joins.
Digital Marketing Advisor at Safilo USA, Inc
Advised on Carrera Sunglasses eCommerce go-to-market strategy, Google and Meta ad spend, and Amazon Vendor for Under Armour, Kate Spade and Levi's.
Focus areas
Technology & Software
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Real Estate & Property
Wind River Tiny Homes, a well-established player in the tiny homes market, faced the challenge of redefining its brand and achieving rapid scale with new major investors. Chameleon Collective, known for its transformative approach, seamlessly integrated with Wind River's team, emphasizing internal transformation.In the "Lead" phase, Chameleon crafted a transformative brand manifesto, embodying Wind River's essence. Interim executives and subject matter experts, aligned with this manifesto, led from within, envisioning an enhanced industry positioning.The "Deliver" phase involved a holistic brand rejuvenation. Chameleon's team, including brand developers, growth marketers, copywriters, and web developers, refreshed the logo and fine-tuned Wind River's voice across various platforms. The engagement extended to launching a B2B division and implementing powerful growth marketing strategies with SEO and innovative digital campaigns.The impact was remarkable. From 2020 to 2022, Wind River experienced a 1300% boost in production and a 160%+ surge in year-over-year sales growth. Strategic infrastructural additions enhanced in-house efficiency, allowing for the construction of larger, more ambitious units. The 2022 press release celebrated Wind River's transformation and leadership.Wind River's story epitomizes Chameleon Collective's ethos of driving change from the core and championing sustained success. The journey was not just about branding or growth; it was about inspiring self-sufficient, sustained transformation in a dynamic market. Chameleon Collective celebrated Wind River's independent thriving as a testament to their success and transformative touch.
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Human & Personal Services
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Human & Personal Services
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Human & Personal Services
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Human & Personal Services
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Growth Marketing Executive at Chameleon Collective
Fractional Growth Leader at Inspire Aesthetics
Digital Marketing Professor at Florida International University
Director Of Digital Media & Strategy at INPULSE Agency
Director Of Digital Media & Strategy at The Story Room
Zimmerman Advertising
Digital Media Advertising Professor at Miami Ad School
VP of Marketing at WashMyWhip
Lead Project Manager at WAP Consultores C.A
Janie and Jack
Paid Media Advertising at Blink Fitness
Digital Marketing Advisor at 33d Jali, LLC
Digital Marketing Advisor at Intevity
Growth Marketing Manager at Papa Johns
Virgin Mobile
Paid Social Specialist at John Hardy USA Inc.
Growth Marketing Specialist at SLEEFS
Digital Marketing Advisor at Safilo USA, Inc
Interim Growth Marketing Lead at Circle of Security International
Interested in bringing Juan onto your transformation? Let’s start the conversation.