Looks like you're in United States.Switch to the United States site →
← The CollectivePartner

Michelle Barry

Transforming and Elevating Corporate Communications

13Case studies
30+Clients served
Michelle Barry

About

Michelle develops and executes enterprise-wide communications strategies for businesses in transition. With more than 20 years of experience, both in agency and in-house settings, she has the insight to align messaging and PR campaigns with the enterprise's mission, strategic priorities, and brand reputation. Her programs deliver clear outcomes using data analytics to evaluate progress, including the impacts of AI on brand identity and positioning. As a fractional Chief Communications Officer, Michelle advises the CMO and executive leadership on brand reputation, issues management, stakeholder engagement, and corporate positioning. She has the ability to translate long-term vision into actionable communication strategies that advance leadership, build credibility, and raise awareness across internal and external audiences. Michelle's skills drive integrated storytelling across programs and directorates, reinforcing a unified, consistent corporate identity.

Works acrossUS

How Michelle helps

The roles Michelle steps into. Select one to see how they work in it.

Role

Fractional Chief Communications Officer

Michelle develops and executes enterprise-wide communications strategies for businesses in transition. With more than 20 years of experience, both in agency and in-house settings, she has the insight to align messaging and PR campaigns with the enterprise's mission, strategic priorities, and brand reputation. Her programs deliver clear outcomes using data analytics to evaluate progress, including the impacts of AI on brand identity and positioning. As a fractional Chief Communications Officer, Michelle advises the CMO and executive leadership on brand reputation, issues management, stakeholder engagement, and corporate positioning. She has the ability to translate long-term vision into actionable communication strategies that advance leadership, build credibility, and raise awareness across internal and external audiences. Michelle's skills drive integrated storytelling across programs and directorates, reinforcing a unified, consistent corporate identity.

Selected work in this role

  • PR Strategist at Snow Peak Capital

    Launched the Colorado-based private equity firm to national media around its first acquisition, securing 20 media hits and 50 million impressions.

  • Interim Chief Communications Officer at CriticalPoint

    Created corporate messaging for the fast growing private equity firm. Built a thought leadership program for its two founders and key investment bankers. Led media training.

  • PR Strategist at Kryon

    Secured hundreds of media placements and a dozen-plus awards, raising brand awareness that contributed to Kryon's acquisition by Nintex.

Focus areas

Fractional Director of Public RelationsPR & CommunicationsCrisis CommunicationFractional CCO

Selected clients

Stellar Cyber Inc
MoEngage
KINETIC
CriticalPoint
Lexicon
Insured.io
Novidea Software
McMillan-McGee Corp, dba VIYA Environmental Canada
Orin Technologies
Parloa
Telegeography
Cylogic

Case studies

View all 13 case studies

Writing

Experience

  • CriticalPoint

    Interim Chief Communications Officer at CriticalPoint

  • Chameleon Collective

    Chameleon Collective

    • Partner, Team Specialist, Business Transformation Consultant
    • PR Consultant
    • Partner, Team Specialist, Business Transformation Consultant
  • Caduceus Cellars   Merkin Vineyards

    Caduceus Cellars Merkin Vineyards

    • Social Media Manager and Content Creator, Media Buyer
    • Social Media Manager & Content Creator, Media Buyer
  • Bloomreach

    Bloomreach

    • Staff Writer
    • Staff Writer
  • Mower Agency

    Mower Agency

    • Senior PR Account Executive
    • Senior PR Account Executive
  • Connection

    Connection

    • Marketing writer
    • Marketing writer
  • Cabletron Systems

    Cabletron Systems

    • Marketing intern
    • Marketing intern
  • C

    Social Media Manager at CADUCEUS CELLARS LLC

  • Red Lorry Yellow Lorry

    Red Lorry Yellow Lorry

    • Freelance Consultant
    • Director, Boston office
  • M

    Founder at Mesmerize Media Consulting

  • R

    Director, Boston office at Red Lorry Yellow Lorry | B2B Tech PR & Integrated Communications

  • D

    Public Relations Team Lead at Davies Murphy Group, a LEWIS company

  • Metis Communications

    Account Manager at Metis Communications

  • BVM (BridgeView Marketing Corporation)

    Director of Public Relations at BVM (BridgeView Marketing Corporation)

  • M

    Managing Editor, Interface Tech News at Millyard Communications

  • T

    Staff Writer at The Manchester Mirror

  • N

    Freelance Writer at New Hampshire To Do

  • Snow Peak Capital

    PR Strategist at Snow Peak Capital

  • The Gores Group

    PR Strategist at The Gores Group

  • Kryon

    Kryon

    • PR Strategist
    • PR and Content Strategist
  • Novidea

    Account Director and Rebranding Lead at Novidea

  • Parloa

    Account Director at Parloa

  • Vistaprint

    PR and Content Strategist at Vistaprint

  • Phylum

    PR Partner at Phylum

  • Sophos

    PR Partner at Sophos

  • Angeles Equity

    PR Strategist at Angeles Equity

  • alluresecurity

    PR Partner at alluresecurity

  • AppRise Mobile

    PR and Content Strategist at AppRise Mobile

  • Stellar Cyber

    Account Director at Stellar Cyber

Expertise

Press ReleasesExternal Communication StrategyInternal Communication StrategyBrand MessagingPress ConferenceCommunication StrategiesCrisis CommunicationsCommunication PlanningMedia RelationsAd TrackingPublic RelationsProfessional SpeakingPersona DevelopmentBrand StrategyBrandingContent StrategyPositioning StrategyMedia StrategyBook DesignContent Creation

Work With
Michelle

Interested in bringing Michelle onto your transformation? Let’s start the conversation.