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Michelle Barry

PR Strategy: Private Equity

12Case studies

30+Clients served

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About

Michelle leads strategic PR programs for Private Equity firms and their portfolio companies. Her PE clients have appeared numerous times in The Wall Street Journal, Axios, Forbes, Fortune, Mergers & Acquisitions, PE Hub, Middle Market, The Deal, Financial Times, Waters Technology, Silicon Valley Business Journal, Bloomberg TV, and CNBC. Clients trust Michelle's media relations instincts and strong storytelling experience. PE firm clients of Michelle's, past and present, include the Gores Group, Blackstone, Angeles Equity Partners, Snow Peak Capital, and Glasswing Ventures.

How Michelle helps

The roles Michelle steps into. Select one to see how they work in it.

Role

PR Strategy: Private Equity

Selected work in this role

PR Strategist at Snow Peak Capital
Launched the Colorado-based Private Equity firm to the national media with the announcement of its first acquisition; secured 20 media hits, earning 50 million impressions.
PR Strategist at Angeles Equity
Managing PR and media relations for Angeles Equity, a Private Equity firm based in Los Angeles, and its seven portfolio companies that span many B2B industry sectors.
PR Strategist at The Gores Group
Led PR for multiple portfolio companies for the Gores Group, including Lineage Power (acquired by GE), Elo Touch, and Enterasys (acquired by Extreme Networks).

Focus areas

Public RelationsMedia RelationsStrategic CommunicationStorytelling Tools

Selected clients

Chameleon Collective work

Engagements Michelle delivered through Chameleon Collective.

GEF Capital fund launch PR campaign

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Financial Services

PR Transformation Journey

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Selected work from prior roles

Personal case studies from Michelle’s career before joining the Collective. These were not delivered through Chameleon Collective.

Personal work

Stellar Cyber Inc

Stellar Cyber's RSA media strategy

Michelle as Public Relations Specialist

Personal work

Building a Digital Marketing Presence

Michelle as PR Strategy Consultant

Writing

Experience

Partner, Team Specialist, Business Transformation Consultant at Chameleon Collective
PR Consultant at Chameleon Collective
C
Social Media Manager and Content Creator, Media Buyer at Caduceus Cellars Merkin Vineyards
Freelance Consultant at Red Lorry Yellow Lorry
M
Founder at Mesmerize Media Consulting
Director, Boston office

Expertise

Press ReleasesExternal Communication StrategyInternal Communication StrategyBrand MessagingPress ConferenceCommunication StrategiesCrisis CommunicationsCommunication PlanningMedia RelationsAd TrackingPublic RelationsProfessional Speaking+37 more