Mitchell Caplan
Marketing Organizational Design and Implementation
About
Mitchell brings extensive experience across a wide range of organizational design scenarios, including mergers, marketing organization design, headcount reductions, and the rebalancing of local, regional, and global resources. Priorities in this work often include proximity to the customer, simplicity, cultural alignment, and the ability to deliver core marketing activities effectively. His approach sometimes also leverages insights from a comprehensive Marketing Skills Assessment, which evaluates a team's current skills and capabilities. That information informs the organizational design and ensures the team is structured for future success, while also supporting other capability-building efforts during the implementation phase. Typical deliverables include a clear set of design principles for the new organization, an informed and agreed-upon final design (covering structure charts, sub-team purpose statements, FTE numbers, and financial implications), an implementation roadmap, and supporting materials such as briefing documents, job descriptions, and FAQs.
How Mitchell helps
The roles Mitchell steps into. Select one to see how they work in it.
Marketing Organizational Design and Implementation
Mitchell brings extensive experience across a wide range of organizational design scenarios, including mergers, marketing organization design, headcount reductions, and the rebalancing of local, regional, and global resources. His work balances priorities such as proximity to the customer, simplicity, cultural alignment, and the ability to deliver core marketing activities effectively. Mitchell's approach often draws on insights from a comprehensive Marketing Skills Assessment that evaluates a team's current skills and capabilities. Those findings inform the organizational design and ensure the team is structured for future success, while also supporting broader capability-building efforts during implementation. Typical deliverables include a clear set of design principles for the new organization, an informed and agreed final design covering structure charts, sub-team purpose statements, FTE numbers, and financial implications, plus an implementation roadmap and supporting materials such as briefing documents, job descriptions, and FAQs.
Selected work in this role
Managing Director, US at KPMG
Lead marketing consultant in KPMG's North America Marketing Consulting Practice, specializing in organizational and process design and optimization.
Operations and Agency Management at Flock Associates
North America Managing Director and lead consultant for Organizational and Process Design, delivering Agency Relationship Management solutions.
Interim CMO at Olson
Brought in by PE firm KRG to prepare Olson, then North America's third largest independent agency, for sale. The agency was acquired by ICF Next.
Focus areas
Selected clients
Experience
- N
Advisor at Net Solutions
Marketing Operations and Agency Relationship Management Consultant at Chameleon Collective
- M
Founder, AgencyApprAIsal | Marketing Ops & Process/Org Design | Agency Search at MCCJ Consulting
- S
Advisory Board Member at Salient
- K
Managing Director, Marketing Consulting Practice at KPMG US
- F
Flock Associates
- Managing Director, US
- Operations and Agency Management
- Managing Director, US
Expertise
Work With
Mitchell
Interested in bringing Mitchell onto your transformation? Let’s start the conversation.
