About
Tavis Salazar is a senior brand strategy executive with 30 years of leading creative direction across digital and traditional channels at full-serve advertising agencies and in-house creative teams. Tavis has a proven ability to lead projects from conceptualization through final production, including brand positioning, brand voice, identity development, brand standards, visual language, design thinking, user experience design, digital experience, content development, video and collateral materials. Tavis is passionate about building successful teams to cultivate client relationships and drive brand awareness to foster return on investment and business results for clients. This has led to working with brands like Bloomingdales, Bigelow Teas, Crabtree & Evelyn, Dillard's, Lennar Homes, Macy's, Humana, American Heart Association, Bacardi, Shaw Flooring, Guatemalan Tourism Board, Lynskey Performance, Kevin Murphy, BlueCross BlueShield, Naturopathica, Elliptic, Malin + Goetz, Gate 11 Distillery, Hirshleifers, Dee Ocleppo, Mielle Organics, Marla Aaron Jewelry, and L'Oreal.
How Tavis helps
The roles Tavis steps into. Select one to see how they work in it.
Interim Creative Director
Tavis Salazar is a senior brand strategy executive with 30 years of leading creative direction across digital and traditional channels at full-serve advertising agencies and in-house creative teams. Tavis has a proven ability to lead projects from conceptualization through final production, including brand positioning, brand voice, identity development, brand standards, visual language, design thinking, user experience design, digital experience, content development, video and collateral materials. Tavis is passionate about building successful teams to cultivate client relationships and drive brand awareness to foster return on investment and business results for clients. This has led to working with brands like Bloomingdales, Bigelow Teas, Crabtree & Evelyn, Dillard's, Lennar Homes, Macy's, Humana, American Heart Association, Bacardi, Shaw Flooring, Guatemalan Tourism Board, Lynskey Performance, Kevin Murphy, BlueCross BlueShield, Naturopathica, Elliptic, Malin + Goetz, Gate 11 Distillery, Hirshleifers, Dee Ocleppo, Mielle Organics, Marla Aaron Jewelry, and L'Oreal.
Selected work in this role
Director of Brand Strategy at BlueCross BlueShield of Tennessee
Responsible for providing strategic-level leadership throughout the organization; overseeing efforts to define and manage the brand, while building an in-house agency.
Interim Creative Director at Mielle Organics LLC
Developed the brand strategy and brand standards for Mielle as well as served as interim creative director to support the internal brand team with all of their marketing.
Interim Creative Director at MBO Partners
Served as Interim Creative Director leading their UX and Design team to standardize MBO's visual language across their portal, website, and collateral assets.
Focus areas
Selected clients
Case studies
Real Estate & Property
Robust Growth Marketing.
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Real Estate & Property
Wind River Tiny Homes
Wind River Tiny Homes, a well-established player in the tiny homes market, faced the challenge of redefining its brand and achieving rapid scale with new major investors. Chameleon Collective, known for its transformative approach, seamlessly integrated with Wind River's team, emphasizing internal transformation.In the "Lead" phase, Chameleon crafted a transformative brand manifesto, embodying Wind River's essence. Interim executives and subject matter experts, aligned with this manifesto, led from within, envisioning an enhanced industry positioning.The "Deliver" phase involved a holistic brand rejuvenation. Chameleon's team, including brand developers, growth marketers, copywriters, and web developers, refreshed the logo and fine-tuned Wind River's voice across various platforms. The engagement extended to launching a B2B division and implementing powerful growth marketing strategies with SEO and innovative digital campaigns.The impact was remarkable. From 2020 to 2022, Wind River experienced a 1300% boost in production and a 160%+ surge in year-over-year sales growth. Strategic infrastructural additions enhanced in-house efficiency, allowing for the construction of larger, more ambitious units. The 2022 press release celebrated Wind River's transformation and leadership.Wind River's story epitomizes Chameleon Collective's ethos of driving change from the core and championing sustained success. The journey was not just about branding or growth; it was about inspiring self-sufficient, sustained transformation in a dynamic market. Chameleon Collective celebrated Wind River's independent thriving as a testament to their success and transformative touch.
Experience
Fractional Chief Marketing Officer (CMO) at Three Hearts Rum
UX and Brand Strategist at Knotch
Creative Director, Brand Strategist, and Minority Owner at Gate 11 Distillery
Partner / Brand Strategist and Creative Director at Chameleon Collective
Interim Creative Director at Hanesbrands Inc.
Expertise
Work With
Tavis
Interested in bringing Tavis onto your transformation? Let’s start the conversation.
