Personal work
SuaveBuilding A Bridge To The Future With Next To Nothing
Tavis as Creative Director
Fractional Brand & Creative Leader | Brand + UX Strategist
For more than 30 years, Tavis Salazar has helped organizations find clarity in their brands, experiences, and creative expression. As a fractional brand and creative leader, UX and brand strategist, and creative director, he partners with founders and executive teams to solve complex challenges, build stronger brands, and turn strategy into work that connects with people and drives business forward. His experience spans brand strategy and positioning, UX and customer experience, creative direction, digital transformation, go-to-market strategy, and team leadership across consumer, lifestyle, luxury, beauty, spirits, hospitality, healthcare, and B2B brands. Over the course of his career, Tavis has worked with brands including Bacardi, Three Hearts Rum, L'Oréal, KEVIN.MURPHY, Mielle Organics, Suave Brands Co., Hanes, Samsung, Kohler/Kallista, James Hardie, Marla Aaron Jewelry, Naturopathica, Malin + Goetz, BlueCross BlueShield of Tennessee, Macy's, Bloomingdale's, and Dillard's. Known for his steady, collaborative leadership style, Tavis brings strategy, creative thinking, and experience together to help teams make better decisions and build work that is meaningful, useful, and built to last.
The roles Tavis steps into. Select one to see how they work in it.
Tavis Salazar is a senior brand strategy executive with 30 years of leading creative direction across digital and traditional channels at full-serve advertising agencies and in-house creative teams. Tavis has a proven ability to lead projects from conceptualization through final production, including brand positioning, brand voice, identity development, brand standards, visual language, design thinking, user experience design, digital experience, content development, video and collateral materials. Tavis is passionate about building successful teams to cultivate client relationships and drive brand awareness to foster return on investment and business results for clients. This has led to working with brands like Bloomingdales, Bigelow Teas, Crabtree & Evelyn, Dillard's, Lennar Homes, Macy's, Humana, American Heart Association, Bacardi, Shaw Flooring, Guatemalan Tourism Board, Lynskey Performance, Kevin Murphy, BlueCross BlueShield, Naturopathica, Elliptic, Malin + Goetz, Gate 11 Distillery, Hirshleifers, Dee Ocleppo, Mielle Organics, Marla Aaron Jewelry, and L'Oreal.
Selected work in this role
Director of Brand Strategy at BlueCross BlueShield of Tennessee
Tavis provided strategic leadership across the organization, defining and managing the brand while building an in-house agency.
Interim Creative Director at Mielle Organics LLC
Tavis developed Mielle's brand strategy and brand standards while serving as interim Creative Director, supporting the brand team's marketing.
Interim Creative Director at MBO Partners
As Interim Creative Director, Tavis led MBO's UX and Design team to standardize the visual language across its portal, website, and collateral.
Focus areas
Engagements Tavis delivered through Chameleon Collective.
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Healthcare & Life Sciences
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Financial Services
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Food & Beverage
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Real Estate & Property
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Personal case studies from Tavis’s career before joining the Collective. These were not delivered through Chameleon Collective.
Personal workSuaveTavis as Creative Director
Personal workTavis as Creative Director
Personal workTavis as Creative Director
Fractional Chief Marketing Officer (CMO) at Three Hearts Rum
UX and Brand Strategist at Knotch
Gate 11 Distillery
Partner / Brand Strategist and Creative Director at Chameleon Collective
Interim Creative Director at Hanesbrands Inc.
Interim Creative Director at Cumulus Coffee
Interim Creative Director at Suave Brands Company
Interim Creative Director at Mielle
Brand + UX Strategist Consultant at Barker
Interim Creative Director at Blink Fitness
GlueIQ
BlueCross BlueShield of Tennessee
Creative Director / Co-Founder at BANTAM
Executive Creative Director at AREA203 Digital
Creative Director at Smart Furniture
Associate Creative Director at B-Squared Advertising
Brand Strategist, Creative/UX Director at Dee Ocleppo
Brand Strategist, Creative Director at The Jack Parker Corporation
Brand Strategist, Creative/UX Director at Hirshleifers
Brand Strategist, Creative/UX Director at Marla Aaron Jewelry
Vitech Systems Sub LLC
Interim Creative Director at Mielle Organics LLC
Interim Creative Director at MBO Partners
UX Strategy at Made by Grizzly, Inc.
Brand Articulation at Lynskey Titanium Bicycles
Brand Strategist at Negave Estates
Brand + UX Strategist Consultant at Barker NYC
Fractional CMO at Three Hearts Rum by Johnny Depp
STAQ
Brand Strategy / Creative Director at Dojo
Brand Strategist, Creative Director at Lennar
KEVIN.MURPHY
Interim Creative Director at Suave
Brand Strategist, Creative/UX Director at Anova Fertility & Reproductive Health
Chief Creative Officer at Bold Dental
Tavis has always been a maker at heart. He played guitar in garage bands, wrote poems on napkins, and developed an early love of cooking that never really went away. These days, he's a vinyl-collecting music obsessive, prolific concert-goer, cocktail and cuisine aficionado, patron of the arts, and minority owner of a craft distillery. He's happiest discovering a great record, restaurant, cocktail, piece of design, or some obscure bit of culture worth going down a rabbit hole for. For Tavis, curiosity doesn't really clock out when the workday ends. It's usually where the next good idea starts.
Interested in bringing Tavis onto your transformation? Let’s start the conversation.