Personal workT
TOPRO MobilityTOPRO Mobility's B2B-to-consumer pivot
Thorsten as Market Expansion Lead
Thorsten Rhode builds, expands, and reshapes marketing departments and strategies by analyzing markets, mapping processes, and transforming teams. He looks beyond marketing to operations, R&D, market research, and sales, applying learnings from one industry in another, finding inspiration in unusual places, and improving constantly. As a consultant and as an interim leader, in B2B and B2C settings across Europe and the US, Thorsten has helped companies realize their market potential. He lets the audience, meaning the customer, be the guide, using research, data, and observation with the overarching goal of building a differentiated product in partnership with Sales, R&D, and Production. His industry experience spans global advertising agencies, consulting, and marketing leadership on the client side, working with and for companies such as Procter & Gamble, Eastman Kodak, The Walt Disney Company, Taylormade Adidas, Topro Industries, MATTEL, and DELL. Based on that background, Thorsten views marketing as a business development tool, applying the 80/20 rule: 80% of marketing investment should be measurable, with the balance going toward branding and awareness.
The roles Thorsten steps into. Select one to see how they work in it.
Thorsten Rhode is a strategic marketing leader who bridges brand vision and tactical execution for B2B market entry and expansion. Leveraging agency and client-side experience, he optimizes the go-to-market value chain: market research, product development, and integrated campaigns aligning marketing spend with sales outcomes. Thorsten views marketing as a critical business development tool in complex B2B (and B2C) environments like retail and hospitality, working closely with sales teams to navigate national and regional sell-in requirements. Whether as scrappy interim lead or managing multi-million dollar budgets, Thorsten focuses on strategies optimizing point-of-sale success and driving sustainable growth. His approach is "human-in-the-loop" data-driven decision-making. Ronnefeldt Tea (Hospitality & Specialty Food): As interim GTM lead for this 200-year-old premium tea brand, Thorsten revitalized B2B product strategy by establishing a structured innovation pipeline, leveraged market insights (and PowerBI dashboards) to shift decision-making from instinct to strategy. He empowered the business development team to pitch and sell a revamped portfolio at premium hospitality and specialty retail partners. Dulcinea (Retail & Produce): Following acquisition, Thorsten spearheaded a "makeover" reclaiming premium B2B positioning.
Selected work in this role
International Coordination at Procter & Gamble
As lead agency, responsible for coordinating communication campaigns on pan-European level (Always, Clarasil, Cliff Shower Gel).
Marketing Coordination with HQ at Ehrmann
As lead agency, responsible for coordinating communication campaigns on pan-European level (Always, Clarasil, Cliff Shower Gel).
Head of International Marketing at TOPRO Mobility
On the Management Board, Thorsten led marketing across Germany (60% of revenue), Austria, Switzerland, Netherlands, UK, Norway, Denmark and Sweden.
Focus areas
Engagements Thorsten delivered through Chameleon Collective.
Personal case studies from Thorsten’s career before joining the Collective. These were not delivered through Chameleon Collective.
Personal workThorsten as Market Expansion Lead
Personal work
Pacific Trellis Fruit - Dulcinea FarmsThorsten as Brand Marketing Lead
Personal work
J.T. Ronnefeldt KGThorsten as Product Strategy Lead
Personal work
EhrmannThorsten as Market Entry Strategist
Chameleon Collective
marqueteer
Product Management - Research - Innovation (Interim) at J.T. Ronnefeldt KG
Head of International Marketing at TOPRO GmbH
TOPRO Mobility
Senior Director Marketing at Pacific Trellis Fruit
Marketing Director at Super King Markets
Ehrmann
Account Director at Ignited
Director, Marketing & Communications at LaserPacific Media Corporation - A KODAK Company
Director, Marketing & Communications (LaserPacific - A KODAK Company) at Eastman Kodak Company
Senior Consumer Marketing Manager at Los Angeles Times
Account Director (Worldwide) at FCB Global
Global Account Director at BBDO Worldwide
“Fruit of Legendary Perfection" at Dulcinea
New Product Development at Ibotta
Go-To-Market Lead at ChimeIn
Interim Marketing Manager at Hong Kong Tourism Board
Brand Director (Interim) at CON-CRET CREATINE
Innovation for New Business at Eastman Kodak Comp
Marketing & Business Development Lead at Singapore Tourism Board
Market Research for MATTEL (Hot Wheels) at FCB Advertising Agency
International Coordination for P&G Accounts at DMB&B Advertising Agency
International Account Director (IBERIA Airlines) at BBDO
Interested in bringing Thorsten onto your transformation? Let’s start the conversation.