Personal workD
Dulcinea melon brand revival for Pacific Trellis
Thorsten as Brand Marketing Lead
Member
Thorsten Rhode
Driving Growth Via Tech & Ai: Go-to-Market, Product & Brand
5Case studies
About
Thorsten Rhode is a global marketer in the truest sense: raised in Europe, he later spent the better part of his career in the US, working across borders more often than not. He 'grew up' in global ad agency networks, initially guiding international accounts for the likes of Procter & Gamble or Disney - before moving client-side (and to the US). Here, he worked on various assignments in the tourism, toy, CPG and entertainment sector, either leading global campaigns or implementing them locally. Hence his philosophy: Think global. Act local. His formative years were already spent on both sides of the Atlantic. He got his graduate business degree in Germany - and was the youngest Visiting Scholar in the MBA Program at the University of Southern California. Internships at at an advertising agency in Frankfurt (Germany) and the German American Chamber of Commerce (New YOrk) round out the picture. As a US-American & German dual citizen, he feels at home in most parts of the world, having done project work for Asia-based tourism boards as well. He considers himself an avid traveler, but admits to have never been to Africa (bucket list?).
Works acrossNL · US
How Thorsten helps
The roles Thorsten steps into. Select one to see how they work in it.
Role
Driving Growth via Tech & AI: Go-To-Market, Product & Brand
Thorsten is an internationally experienced, hands-on strategist who bridges the gap between high-level C-suite objectives and the granular execution required for growth. With over 25 years of experience, Thorsten excels at defining new categories, launching products in competitive markets, and accelerating point-of-sale velocity. His core toolkit combines data-driven decision-making with cutting-edge technology, including a recent focus on leveraging AI to unlock new opportunities. Ehrmann SE (Dairy): Beta-tested on-line dashboard for and with ibotta (a relatively unknown start-up at the time) leveraging real-time data to launching innovative entry in the competitive Greek Yogurt market. TaylorMade Adidas: Led successful agency pitch for US$1M myTaylorMade.com, an interactive golf-learning tool (e.g. combining GPS- & RFID-technology and web-based instruction). CON-CRĒT Creatine HCl: Leveraged AI to accelerate market research in core and adjacent product categories. The analysis identified a shortlist of promising, "stackable" ingredients as well as innovation "beyond product" in the form of tech solutions for personalization to drive brand loyalty. Thorsten combines his analytical approach with a "human-in-the-loop"-sensitivity to ensure differentiation and creativity are rooted on a strong foundation.
Selected work in this role
Digital Account Director at TaylorMade Golf
Coordinated agency pitch as well as subsequent project-scoping - in the process aligning agency and client teams as well as third-party (technology) providers
New Product Development at Ibotta
As marketing lead for multi-national, partnered with IBOTTA (start-up) prototyping and beta-testing new coupon schemes / real-time dashboards.
Brand Director (Interim) at CON-CRET CREATINE
Finalized product roadmap, sharpened brand key, and mentored junior marketing team.
Focus areas
Brand StrategyConsumer InsightsDigital Marketing ToolsAI Technology
Chameleon Collective work
Engagements Thorsten delivered through Chameleon Collective.
Selected work from prior roles
Personal case studies from Thorsten’s career before joining the Collective. These were not delivered through Chameleon Collective.
Personal work
Personal work
EhrmannEhrmann MIXIM Greek yogurt U.S. market entry
Thorsten as Market Entry Strategist
Experience
CMO / VP Marketing & Go-To-Market Strategy, Product & Brand (Fractional / Interim) at Chameleon Collective
CMO & VP Marketing: Interim / Fractional / Consultant (Chief Marqueteer) at marqueteer
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consultant │ chief marqueteer at marqueteer
Brand Director (Fractional / Interim) @ VIREO (pH-D Feminine Health & CON-CRET Creatine) at Chameleon Collective
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Brand Director (Fractional / Interim) - VIREO Systems (pH-D Feminine Health & CON-CRET) at Chameleon Collective
Expertise
Campaign Performance AnalysisAdvertising ManagementBid ManagementConversion Rate OptimizationGPU OptimizationDesign Elements And PrinciplesDisplay AdvertisingLead NurturingChannel ManagementSales ManagementReturn On InvestmentAdvertising Campaigns+128 more
Work With
Thorsten
Interested in bringing Thorsten onto your transformation? Let’s start the conversation.
