Personal work
TOPRO MobilityTOPRO Mobility's B2B-to-consumer pivot
Thorsten as Market Expansion Lead
Go-To-Market-Value-Chain: Customer | Product | Message | Channel | Measure
Thorsten Rhode builds, expands, and reshapes marketing departments and strategies by analyzing markets, mapping processes, and transforming teams. He looks beyond marketing to operations, R&D, market research, and sales, applying learnings from one industry in another, finding inspiration in unusual places, and improving constantly. As a consultant and as an interim leader, in B2B and B2C settings across Europe and the US, Thorsten has helped companies realize their market potential. He lets the audience, meaning the customer, be the guide, using research, data, and observation with the overarching goal of building a differentiated product in partnership with Sales, R&D, and Production. His industry experience spans global advertising agencies, consulting, and marketing leadership on the client side, working with and for companies such as Procter & Gamble, Eastman Kodak, The Walt Disney Company, Taylormade Adidas, Topro Industries, MATTEL, and DELL. Based on that background, Thorsten views marketing as a business development tool, applying the 80/20 rule: 80% of marketing investment should be measurable, with the balance going toward branding and awareness.
The roles Thorsten steps into. Select one to see how they work in it.
Thorsten Rhode steps into marketing leadership during transitions, periods of change and new growth initiatives. He connects strategy, teams and execution across the go-to-market process, helping companies clarify priorities and keep commercial plans moving. He brings experience on both sides of the Atlantic, working across consumer brands, retail, technology and other B2B and B2C environments. His approach starts with the market and the customer, then looks at the organization, positioning and channels needed to translate opportunity into action. He works closely with Sales, product specialists and leadership rather than treating marketing as an isolated function. As interim CMO for Boxwood Fashion, Thorsten sharpened positioning and improved the e-commerce and customer-marketing setup. His assignments for VIREO and Ronnefeldt combined strategy with team support, product priorities and working processes. He is comfortable entering an established organization, understanding what needs attention and providing practical leadership through the next phase.
Selected work in this role
Fractional Brand Director at Vireo Systems, Inc.
Finalized brand positioning for CON-CRĒT and pH-D, developed three-year product innovation roadmap / NPD dashboard, supported the junior marketing team through a transition.
Head of Product, Innovation & Research (Interim) at J.T. Ronnefeldt KG
Streamlined product portfolio and specialty channel strategy for a premium tea importer/exporter. Aligned with sales and mentored junior product management team.
Marketing Transformation, Executive Board at TOPRO GmbH
Reported to the CEO at multinational premium medical aids supplier, leading marketing transformation from B2B to B2C (adding channels and updating organization)
Focus areas
Engagements Thorsten delivered through Chameleon Collective.
Personal case studies from Thorsten’s career before joining the Collective. These were not delivered through Chameleon Collective.
Personal workTOPRO MobilityThorsten as Market Expansion Lead
Personal work
Pacific Trellis Fruit - Dulcinea FarmsThorsten as Brand Marketing Lead
Personal workEhrmannThorsten as Market Entry Strategist
Personal workThorsten as Brand Marketing Manager
Super King Markets
Go-to-Market Consultant - US Retail at NEOH Food
Fractional Brand Director at Vireo Systems, Inc.
J.T. Ronnefeldt KG
TOPRO Mobility
Marketing Director (Renewable Energy) at 2Power Solar
Marketing Transformation, Executive Board at TOPRO GmbH
Senior Director Marketing at Pacific Trellis Fruit
Ehrmann
Director, Marketing & Communications (LaserPacific / KODAK) at Eastman Kodak Company
Senior Consumer Marketing Manager at Los Angeles Times
Account Director (Worldwide) at FCB Global
Account Director (Digital) at Taylormade Golf Company
Brand Director (Interim) at CON-CRET CREATINE
Innovation for New Business at Eastman Kodak Comp
Hong Kong Tourism Board
Singapore Tourism Board
International Coordination for P&G Accounts at DMB&B Advertising Agency
International Account Director (IBERIA Airlines) at BBDO
Interim Marketing Director - UNIWOLRD RIVER CRUISES at marqueteer
Senior Marketing Director at Dulcinea
Go-To-Market Lead (Digital) at ChimeIn
Account Director (New Business) at Ignited
Market Research for MATTEL (Hot Wheels) at FCB Advertising Agency
Product Development & Launch at Ibotta
Go-To-Market Consultant (EUR > US) at Eurotherm Gmbh
Interested in bringing Thorsten onto your transformation? Let’s start the conversation.