Personal workS
SEO Migration for Sunless Brand Acquisition
Tom as SEO Migration Specialist
About
Tom is a highly experienced B2B SEO Consultant, with a focus on SEO strategies that drive lead gen, not just traffic. Examples of recent wins include: - SEO landing page creation/optimization delivering a 77% increase in closed-won leads from organic search - 400-article B2B content hub drives 1.6 million annual traffic and $4.2 million annual ACV Over his career, Tom has worked with enterprise, mid-market, and startup technology brands spanning the verticals of fintech, healthcare, cybersecurity, telecom, manufacturing, industrial, and legal. Past clients include Okta, AT&T, Incredible Health, Invicti, ScienceLogic, Alsco, Burke Porter, Zoro/Grainger, Recharge, Neat and many others.
Works acrossUS · CA
How Tom helps
The roles Tom steps into. Select one to see how they work in it.
Role
B2B SaaS SEO Consultant
Tom is a highly experienced B2B SEO Consultant, with a focus on SEO strategies that drive lead gen, not just traffic. Examples of recent wins include: - SEO landing page creation/optimization delivering a 77% increase in closed-won leads from organic search - 400-article B2B content hub drives 1.6 million annual traffic and $4.2 million annual ACV Over his career, Tom has worked with enterprise, mid-market, and startup technology brands spanning the verticals of fintech, healthcare, cybersecurity, telecom, manufacturing, industrial, and legal. Past clients include Okta, AT&T, Incredible Health, Invicti, ScienceLogic, Alsco, Burke Porter, Zoro/Grainger, Recharge, Neat and many others.
Selected work in this role
SEO Consultant (Marketing) at Okta
- Created SEO strategy around landing page + resource content to promote Radar service among developers and PMs - Delivered high-ROI increase in closed-won from Organic Search
SEO Consultant (Growth) at Radar Labs, Inc.
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SEO Consultant (Growth) at ScienceLogic
- SEO audit to identify high-priority technical fixes - SEO content strategy - 100s of pieces of content engineered to connect with IT admins and promote ScienceLogic services
Focus areas
B2B SEOLead GenerationGoogle AnalyticsContent Strategy
Selected clients
Chameleon Collective work
Engagements Tom delivered through Chameleon Collective.
Selected work from prior roles
Personal case studies from Tom’s career before joining the Collective. These were not delivered through Chameleon Collective.
Personal workExperience
SEO + AI Search Consultant at CompTIA
SEO + AI Search Consultant at Encompass Supply Chain Solutions
SEO + AI Search Consultant at Current
SEO + AI Search Consultant, Partner at Chameleon Collective
SEO Consultant at Visual Comfort & Co.
Expertise
Local Search Engine OptimisationSearch Engine OptimizationTechnical SEOConvex OptimizationEditorial CalendarContent MarketingContent StrategyB2B SEOLead GenerationGoogle AnalyticsEcommerce SEOKeyword Research+5 more
Work With
Tom
Interested in bringing Tom onto your transformation? Let’s start the conversation.
