Personal work
Sunless IncSEO Migration for Sunless Brand Acquisition
Tom as SEO Migration Specialist
Tom is a Senior SEO and AI Search (AEO and GEO) Consultant with 20 years of marketing experience. He helps brands earn top visibility across search platforms, including Google, ChatGPT, and other AI platforms (which some people call AEO or GEO). His focus is on building Organic Search programs which generate revenue, not just traffic. Some recent wins: Audit and optimization leads to a 31% increase in sales from organic search (e-commerce site with 350,000 products); 400-article content play drives 1.6 million annual traffic and $4.2 million annual ACV; Organic content strategy delivering a 77% increase in closed-won leads from organic search. Over his career, Tom has worked with enterprise, mid-market, and startup technology, finance, CPG, entertainment, fashion, hospitality, and healthcare brands. Past clients include Okta, Goldman Sachs, TrueCAR, 1-800 Contacts, Celebrity Cruises, Mars (M&M's and Snickers), AT&T, Francesca's, and Alsco.
The roles Tom steps into. Select one to see how they work in it.
Tom is a highly experienced B2B SEO Consultant, with a focus on SEO strategies that drive lead gen, not just traffic. Examples of recent wins include SEO landing page creation/optimization delivering a 77% increase in closed-won leads from organic search and a 400-article B2B content hub driving 1.6 million annual traffic and $4.2 million annual ACV. Over his career, Tom has worked with enterprise, mid-market, and startup technology brands spanning the verticals of fintech, healthcare, cybersecurity, telecom, manufacturing, industrial, and legal. Past clients include Okta, AT&T, Incredible Health, Invicti, ScienceLogic, Alsco, Burke Porter, Zoro/Grainger, Recharge, Neat and many others.
Selected work in this role
SEO Consultant (Marketing) at Okta
Built SEO strategy across landing page and resource content promoting Radar to developers and PMs, driving high-ROI closed-won from organic search.
SEO Consultant (Growth) at Radar Labs, Inc.
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SEO Consultant (Growth) at ScienceLogic
Tom ran an SEO audit surfacing high-priority technical fixes and built a content strategy behind hundreds of pieces engineered for IT admins.
Focus areas
Engagements Tom delivered through Chameleon Collective.
Retail & eCommerce
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Retail & eCommerce
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Retail & eCommerce
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Retail & eCommerce
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Technology & Software
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Financial Services
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Personal case studies from Tom’s career before joining the Collective. These were not delivered through Chameleon Collective.
Personal workSunless IncTom as SEO Migration Specialist
SEO + AI Search Consultant at CompTIA
SEO + AI Search Consultant at Encompass Supply Chain Solutions
SEO + AI Search Consultant at Current
SEO + AI Search Consultant, Partner at Chameleon Collective
SEO Consultant at Visual Comfort & Co.
SEO + AI Search Consultant at Rhythm Energy
SEO Consultant at Radar
SEO Consultant at Janie and Jack
SEO Consultant at Recharge
SEO Consultant at Amplitude
SEO + AI Search Consultant at Alsco Uniforms
Okta
SEO Consultant at Victorious
SEO Consulting and Content Marketing at Fractl
SEO Consultant (Growth) at ScienceLogic
SEO Consultant at Mystic Tan
Content Strategist at Goldman Sachs
SEO Consultant at WorldRemit
SEO Consultant at francesca's
SEO Consultant (Growth) at Radar Labs, Inc.
SEO Consultant at 1-800 Contacts
Interested in bringing Tom onto your transformation? Let’s start the conversation.