Fractional director of PPC who drives performance, not meetings.

A fractional director of PPC is a senior paid search leader who owns your paid media strategy, campaign architecture, budget allocation, and performance optimization. This is not account management or campaign execution support. This is strategic leadership from specialists who have built and scaled paid programs that drive eight figure revenue.

The role encompasses full funnel paid search strategy across Google Ads, Bing, and emerging platforms. Your fractional director of PPC audits existing campaigns, identifies waste and opportunity, rebuilds targeting and bidding strategies, and establishes performance frameworks that connect spend to revenue. They work directly with your executive team to align paid strategy with business objectives, then embed with your marketing team to execute and optimize.

Engagements include campaign structure redesign, attribution modeling, creative testing frameworks, landing page optimization strategy, budget reallocation across channels, and team training. Whether you need to scale profitably, fix broken campaigns, or build a paid function from scratch, a fractional director of PPC delivers the strategic leadership without the cost or commitment of a full time executive.

Most brands engage a fractional director of PPC when their paid programs have outgrown tactical management but a full time executive hire feels premature or too slow. These are the signals that indicate you need senior paid leadership now.

• Your paid spend has scaled past six figures monthly but performance has plateaued or declined.
• You are running campaigns across multiple platforms without unified strategy or attribution.
• Your agency delivers reports but not strategic recommendations tied to business outcomes.
• You need to launch or scale paid programs for a new product, market, or growth stage.
• Your internal team executes well but lacks the strategic vision to optimize holistically.
• You are preparing for a funding round, acquisition, or board review that requires demonstrable paid media efficiency.

If two or more of these describe your situation, a fractional director of PPC delivers the leadership you need without the six month search and six figure salary of a permanent hire.

Chameleon Collective offers three engagement structures for paid leadership. Fractional engagements provide ongoing strategic direction at a defined weekly commitment, typically 10 to 20 hours across 3 to 6 months. Project engagements focus on specific initiatives like campaign rebuilds, attribution implementation, or new channel launches with fixed scope and timeline. Interim engagements place a senior specialist in a full time leadership role during transitions, searches, or rapid growth phases.

Pricing is transparent and based on specialist seniority and engagement scope. Most fractional director of PPC engagements are billed monthly with flexible terms and no long term contracts. Project work is scoped as fixed fee based on deliverables. You get senior expertise without agency overhead, recruiting fees, or benefits load. Every engagement is designed to deliver measurable impact within 90 days, with clear metrics agreed upfront.