Interim director of PPC who drives performance from day one.

An interim director of PPC is a senior paid search and display leader who steps into your organization to own strategy, execution, and optimization across Google Ads, Bing, and programmatic channels. This is not a consultant who advises from the sidelines. This is an operator who takes the wheel, manages budgets, leads teams, and drives ROI while building the infrastructure for long term success.

The role encompasses full funnel campaign architecture, bid strategy optimization, creative testing frameworks, attribution modeling, and cross channel budget allocation. Your interim director of PPC audits existing performance, identifies waste, reallocates spend to high performing segments, and implements testing roadmaps that compound gains over time. They work inside your marketing stack, collaborate with creative and analytics teams, and report directly to leadership with transparency on every dollar spent.

Engagements typically run 90 days to six months, depending on complexity and transition requirements. The interim director of PPC builds documentation, establishes reporting cadences, and trains internal teams so the systems outlast the engagement. You get the strategic leadership of a seasoned director without the overhead of a permanent hire or the misalignment of an agency relationship.

You need an interim director of PPC when paid media performance has stalled, leadership has turned over, or growth demands exceed your current team's capacity. These are the signals that indicate it's time to bring in a senior operator who can stabilize, optimize, and scale without the commitment of a permanent hire.

• Your PPC director just left and you cannot afford a three month gap in leadership while recruiting.
• Agency performance has plateaued and you need an internal operator to own strategy and hold vendors accountable.
• Paid media spend is increasing but ROI is declining and no one can explain why.
• You are launching a new product or entering a new market and need someone who has scaled PPC in similar conditions.
• Internal teams lack the expertise to manage complex bid strategies, attribution models, or multi channel budget allocation.
• You need to build PPC infrastructure and processes before hiring a permanent director who can inherit a functional system.

An interim director of PPC solves the gap between where you are and where you need to be without the risk or overhead of a bad hire. You get senior leadership exactly when you need it, for exactly as long as you need it.

Chameleon Collective offers three engagement structures for an interim director of PPC: fractional, project based, and full time interim. Fractional engagements provide senior leadership a few days per week for ongoing optimization and strategic oversight. Project based engagements focus on a defined transformation such as account restructure, attribution implementation, or new channel launch. Full time interim placements embed a director into your team for 90 days or longer to own all aspects of paid media leadership. Pricing is transparent and based on scope, with monthly billing for fractional and interim roles, and fixed fees for project work.

You pay for proven talent without agency markups, long term contracts, or hiring risk. Every engagement is designed to deliver measurable impact within 90 days, with clear KPIs established upfront. Whether you need someone to stabilize underperforming campaigns, scale a high growth channel, or build the systems for a permanent hire to inherit, the model flexes to your reality.