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All case studies

Angicel Morales

Case studies delivered through Chameleon Collective.

Global Retail Sell In

Consumer Goods (CPG)

Global Retail Sell In

New sell-in decks reposition Polaroid as a contemporary, dependable retail partner against rivals like Fuji.

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Product Repositioning and Launch

Consumer Goods (CPG)

Product Repositioning and Launch

Repositioned Polaroid's smallest camera with 'Go Create' storytelling; product sold out within 48 hours of pre-sale.

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Brand Storytelling

Consumer Goods (CPG)

Brand Storytelling

Consumer research yields Polaroid's "We are what we create" narrative, launched with the Polaroid Go.

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In-House Agency & Processes

Consumer Goods (CPG)

In-House Agency & Processes

Interim leaders and a new in-house agency stabilize Polaroid's team and sell out its first launches.

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Business Transformation of Polaroid

Consumer Goods (CPG)

Business Transformation of Polaroid

Chameleon's CLEAR process and interim leadership steady Polaroid's at-risk marketing during its revival.

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Rebranding Digital Presence

Technology & Software

Rebranding Digital Presence

Delivered a modern, fully responsive website with A-rated security, 90–100 scores in accessibility and SEO, and improved lead generation.

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Business Transformation for WorkMoney

FinTech

Business Transformation for WorkMoney

A nonprofit stuck with an underperforming agency for 3 years hired Chameleon to control data, speed production, and find converting local ads.

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Revitalizing Digital Infrastructure

Retail & eCommerce

Revitalizing Digital Infrastructure

Chameleon migrates Genuine Replacement Parts off legacy infrastructure to AWS, stabilizing the site and speeding it up.

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Elevating E-Commerce: The Encompass Transformation

Retail & eCommerce

Elevating E-Commerce: The Encompass Transformation

Migrated 8M+ SKUs to Shopify Plus with centralized PIM, streamlining data management and elevating the customer experience.

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