Interim Leadership to Transform Polaroid

Polaroid, an iconic brand with 82 years of history and brand recall on par with Coca-Cola, needed to revive its relevance in the digital age and with younger consumers. It faced a struggling sales and collaboration strategy, a marketing department at risk from high turnover, and a perception as a nostalgic party gimmick. All of this came during a global pandemic, a shifting retail landscape, and the launch of its smallest instant camera ever, the Polaroid Go.