A Unified Amazon and Digital Marketing Relaunch

Chameleon relaunches Mission's Amazon pages and pairs them with cross-channel promotion for more visibility.

MISSION

The Client

Company: MISSION
Website: mission-us.org
Headquarters: New York, US
Employees: 101-200

About MISSION

Mission US is an award-winning nonprofit educational media project operated by WNET (PBS) that creates free interactive history games for middle school students (grades 5-8). With over 5 million users across all 50 states and 140,000 teachers, it's an established EdTech platform focused on immersive historical narratives covering pivotal moments in…

The Challenge

Mission needed an agency that could run traditional digital marketing programs, including SEM, remarketing, paid social, and affiliate, while also managing its complex AMS/AMG programs on Amazon. The challenge was finding the right balance and synergy between traditional and platform-specific strategies.

Our Approach

Josh from Chameleon Collective partnered with the Mission team on a full relaunch of all their Amazon pages, optimizing the content to be more appealing and more visible on the platform. The relaunch was paired with promotional strategies on Facebook and video platforms, plus several Amazon-specific advertising tactics, so platform-specific and traditional marketing worked together to maximize impact.

The Impact

The relaunch significantly improved Mission's presence on Amazon. The mix of optimization and varied promotion delivered a successful launch and stronger visibility, while the combined digital marketing tactics boosted Mission's reach and engagement and lifted its overall marketing performance.

The Work

Practice Areas

Amazon Marketplace

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