Retail & eCommerce
A Unified Amazon and Digital Marketing Relaunch
Chameleon relaunches Mission's Amazon pages and pairs them with cross-channel promotion for more visibility.
MISSION
The Client
Mission
- Company
- Mission
- Website
- missioncloud.com
- Industry
- Information Technology And Services
- Headquarters
- los angeles, united states
About Mission
Mission Cloud, a CDW Company, is a leading provider in managed cloud services and consulting, focusing on simplifying the adoption and management of AWS workloads for businesses. Founded in 2017, it serves a diverse clientele including industries like healthcare, finance, retail, and media.
The Challenge
Mission needed an agency that could run traditional digital marketing programs, including SEM, remarketing, paid social, and affiliate, while also managing its complex AMS/AMG programs on Amazon. The challenge was finding the right balance and synergy between traditional and platform-specific strategies.
Our Approach
Josh from Chameleon Collective partnered with the Mission team on a full relaunch of all their Amazon pages, optimizing the content to be more appealing and more visible on the platform. The relaunch was paired with promotional strategies on Facebook and video platforms, plus several Amazon-specific advertising tactics, so platform-specific and traditional marketing worked together to maximize impact.
The Impact
The relaunch significantly improved Mission's presence on Amazon. The mix of optimization and varied promotion delivered a successful launch and stronger visibility, while the combined digital marketing tactics boosted Mission's reach and engagement and lifted its overall marketing performance.
The Work
Practice Areas
Amazon Marketplace