Digital Revamp

The Client

Company: Blink Fitness
Website: blinkfitness.com
Industry: Health, Wellness and Fitness
Headquarters: united states
Employees: 501-1000

About Blink Fitness

Blink Fitness has been rebranded and acquired by PureGym, operating as PureGym US with 50+ budget gym locations across New York, New Jersey, Maryland, and Virginia. The company offers flexible, no-commitment gym memberships with 24/7 access targeting price-conscious fitness consumers in the mid-Atlantic region.

The Challenge

With a new CMO, Blink Fitness wanted to overhaul its creative strategy to be more interactive and vibrant and to strengthen its paid advertising. An immediate problem: a New Year's Eve campaign from another agency had fallen flat. Blink needed a fast, effective course correction.

Our Approach

Chameleon Collective brought refreshed creative concepts tailored to Blink Fitness's brand, and went beyond ideation to strengthen Blink's in-house capabilities, onboarding skilled talent who could execute the work quickly.

The Impact

The partnership proved its value during the 2020 Covid lockdown. Even with our creative team reduced from 12 to 3, we pivoted to daily live fitness content that kept gym-goers engaged while locations were closed. With physical gyms inaccessible, the work kept Blink's community active and helped maintain and grow memberships through always-on digital content.