eCommerce & SEO Leadership

The Client

Company: Dashlane
Website: dashlane.com
Industry: Computer and Network Security
Headquarters: new york, united states
Employees: 201-500

About Dashlane

Dashlane is a password management platform that offers both individuals and organizations a simple and secure way to manage passwords and secure sensitive information. Their mission is to empower users to protect their credentials while ensuring ease of access across devices.

The Challenge

Dashlane, known for consumer security like password management and data storage, was moving into the growing enterprise security market. Serving medium and large businesses without alienating loyal individual users meant revamping its digital presence and filling a critical eCommerce leadership gap.

Our Approach

Chameleon Collective placed Jonathan as Interim Head of eCommerce and SEO Strategy. He assessed organizational needs and the current team's strengths and limits, shared actionable insights with Dashlane's executives, and built a strategic roadmap aligned to company objectives. He led close collaboration across internal teams to execute the B2B transition, relaunched the website with a focus on medium to large enterprises, and helped secure a permanent executive to carry the work forward.

The Impact

Dashlane moved into B2B with precision while keeping its valued B2C base, expanding its digital footprint into the enterprise sector. The renewed strategy positioned Dashlane as a serious player in enterprise security and ensured continuity through a smooth executive transition.

Interim eCommerce Leadership for Dashlane's B2B Pivot

The Challenge

Our Approach

The Impact

The Work

Featured Expert

Practice Areas