Technology & SoftwareProfessional Services
Interim eCommerce Leadership for Dashlane's B2B Pivot
Chameleon places an interim eCommerce and SEO leader who steers Dashlane into enterprise security without losing its B2C base.
Dashlane
The Client
- Company
- Dashlane
- Website
- dashlane.com
- Industry
- Computer and Network Security
- Headquarters
- new york, united states
- Employees
- 201-500
About Dashlane
Dashlane is a password management platform that offers both individuals and organizations a simple and secure way to manage passwords and secure sensitive information. Their mission is to empower users to protect their credentials while ensuring ease of access across devices.
The Challenge
Dashlane, known for consumer security like password management and data storage, was moving into the growing enterprise security market. Serving medium and large businesses without alienating loyal individual users meant revamping its digital presence and filling a critical eCommerce leadership gap.
Our Approach
Chameleon Collective placed Jonathan as Interim Head of eCommerce and SEO Strategy. He assessed organizational needs and the current team's strengths and limits, shared actionable insights with Dashlane's executives, and built a strategic roadmap aligned to company objectives. He led close collaboration across internal teams to execute the B2B transition, relaunched the website with a focus on medium to large enterprises, and helped secure a permanent executive to carry the work forward.
The Impact
Dashlane moved into B2B with precision while keeping its valued B2C base, expanding its digital footprint into the enterprise sector. The renewed strategy positioned Dashlane as a serious player in enterprise security and ensured continuity through a smooth executive transition.
The Work
Featured Expert
The Chameleon who led this engagement.
Practice Areas
Logistics Support ActivityE-CommerceSearch Engine Optimization