TOPRO Mobility's B2B-to-consumer pivot

The Client

Company: TOPRO Mobility

About TOPRO Mobility

TOPRO Mobility appears to be a mobility solutions company, likely focused on assistive devices such as walkers, rollators, or mobility aids based on the company name. Without website access, the company's specific market position and trajectory cannot be determined from the provided data.

The Challenge

TOPRO Mobility, a premium Norwegian mobility brand, faced declining market share due to increased competition and a reliance on B2B channels. The acquisition of AssiTech—with its patented AssiStep product, an innovative mechanical stair-walking aid—was an opportunity revitalize growth and a way to pivot toward a consumer-first model.

Our Approach

Thorsten worked with TOPRO, launching a robust consumer-focused campaign, positioning the (rebranded) TOPRO Step as the innovative alternative to traditional electric chairlifts. By combining digital marketing on Facebook and Google with earned media, demo installations, and in-home sales consultations, we established a comprehensive outreach strategy. This pivot also required strengthening TOPRO’s internal marketing and sales capabilities, adding specialized Marketing Managers to handle digital conversion and branding, while expanding its sales team to drive both online and offline engagement.

The Impact

The consumer-first approach was transformative for TOPRO. The TOPRO Step’s launch quickly generated awareness and demand, leading to strong lead generation and increasing conversion rates at every stage of the sales funnel. The TOPRO Step established itself as a practical, accessible alternative to more complex (and expensive) chairlifts, achieving rapid market traction and positioning TOPRO as a direct-to-consumer innovator in mobility solutions.

From B2B to Consumer-First: TOPRO Mobility’s Journey to New Markets

The Challenge

Our Approach

The Impact

The Work

Featured Expert

Practice Areas