Growth Marketing

The Client

Company: skyn ICELAND
Website: skyniceland.com
Industry: Cosmetics
Headquarters: US
Employees: 11-50

About skyn ICELAND

Skyn ICELAND is a vegan, cruelty-free skincare brand founded over 15 years ago, inspired by Iceland's pristine natural resources including glaciers, mineral-rich waters, and botanicals. The company combines Icelandic ingredients with scientifically advanced actives to create high-performance skincare products, operating in the competitive premium natural…

The Challenge

Skyn ICELAND, an online beauty retailer, experienced a decline in their direct-to-consumer (D2C) revenue for 2019. They needed an effective marketing strategy that would turn their performance around, and so they turned to Chameleon Collective.

Our Approach

Our task was to develop a paid social marketing strategy, build segmented marketing funnels, and drive an increase in return on ad spend (ROAS). Chameleon Collective created and executed comprehensive campaigns tailored to skyn ICELAND's needs. By segmenting their marketing funnels and developing a targeted paid social strategy, we focused on increasing their ROAS and consequently, their revenue.

The Impact

Within just one month, we achieved a 151% increase in ROAS, up from 163% to an impressive 410%. Additionally, we achieved the highest revenue month of the year attributed to Facebook in our first month of implementing our new strategy.

Growth Marketing

The Challenge

Our Approach

The Impact

The Work

The Team

Practice Areas