Consumer Goods (CPG)
Growth Marketing
Skyn ICELAND, an online beauty retailer, experienced a decline in their direct-to-consumer (D2C) revenue for 2019.
skyn ICELAND
The Client
- Company
- skyn ICELAND
- Website
- skyniceland.com
- Industry
- Cosmetics
- Headquarters
- US
- Employees
- 11-50
About skyn ICELAND
Skyn ICELAND is a vegan, cruelty-free skincare brand founded over 15 years ago, inspired by Iceland's pristine natural resources including glaciers, mineral-rich waters, and botanicals. The company combines Icelandic ingredients with scientifically advanced actives to create high-performance skincare products, operating in the competitive premium natural…
The Challenge
Skyn ICELAND, an online beauty retailer, experienced a decline in their direct-to-consumer (D2C) revenue for 2019. They needed an effective marketing strategy that would turn their performance around, and so they turned to Chameleon Collective.
Our Approach
Our task was to develop a paid social marketing strategy, build segmented marketing funnels, and drive an increase in return on ad spend (ROAS).
Chameleon Collective created and executed comprehensive campaigns tailored to skyn ICELAND's needs. By segmenting their marketing funnels and developing a targeted paid social strategy, we focused on increasing their ROAS and consequently, their revenue.
The Impact
Within just one month, we achieved a 151% increase in ROAS, up from 163% to an impressive 410%.
Additionally, we achieved the highest revenue month of the year attributed to Facebook in our first month of implementing our new strategy.
The Work
151%
increase in return on ad spend
The Team
The Chameleons who delivered this engagement.
Practice Areas
Social Media MonitoringSearch AdvertisingSocial Media AdvertisingMedia StrategyAdvertising Management