Restructured the commercial marketing function, delivering 30%+ cost savings while building capabilities to scale SaaS growth.
Chamberlain Group
Chamberlain Group, a global leader in intelligent access for both residential and commercial markets and a Blackstone portfolio company, combines innovative access control products with intuitive software solutions.
In 2023, Chamberlain sought to re-establish its marketing function, seen as critical to its ability to scale its SaaS and connected services business, and move deeper into commercial markets.
As an interim head of marketing for the B2B/commercial business, led:
• An assessment of the current state of marketing to fulfill the role of driving growth in expanded markets with new solutions—including the organizational model, budget and multi-year forecast, and technology infrastructure
• The development of an operating model and organizational structure that delivered cost savings of over 30% in year one
• A plan and delivery of enhanced resourcing in key areas that would deliver market share growth: channel program development, sales enablement, and focused, directed marketing
• Management and execution of a first ever go-to-market plan
• Recruitment of new leadership team
• Change management and communications plans
The Client
About Chamberlain Group (Cgi)
Chamberlain Group is a global leader in intelligent access solutions, manufacturing garage door openers, gate operators, and smart home connectivity systems under multiple brands including LiftMaster, Chamberlain, and myQ. With 50+ years of market presence and millions of daily users, the company is positioned as an innovation leader in connected home…
30%+
cost savings in year one
The Chameleon who led this engagement.
Marketing Operating Models
Debbie Murphy
Market AnalysisBusiness Transformation