B2B marketing transformation for Chamberlain Group

Chamberlain Group, a global leader in intelligent access for both residential and commercial markets and a Blackstone portfolio company, combines innovative access control products with intuitive software solutions.

In 2023, Chamberlain sought to re-establish its marketing function, seen as critical to its ability to scale its SaaS and connected services business, and move deeper into commercial markets.

As an interim head of marketing for the B2B/commercial business, led:

• An assessment of the current state of marketing to fulfill the role of driving growth in expanded markets with new solutions—including the organizational model, budget and multi-year forecast, and technology infrastructure

• The development of an operating model and organizational structure that delivered cost savings of over 30% in year one

• A plan and delivery of enhanced resourcing in key areas that would deliver market share growth: channel program development, sales enablement, and focused, directed marketing

• Management and execution of a first ever go-to-market plan

• Recruitment of new leadership team

• Change management and communications plans

Chamberlain Group, a Blackstone portfolio company and global leader in intelligent access solutions, needed to re-establish its marketing function to scale its SaaS and connected services business and expand deeper into commercial markets. The existing marketing organization required assessment and transformation to drive growth in new markets with new solutions.

As interim head of marketing for the B2B/commercial business, Chameleon Collective conducted a comprehensive assessment of the current marketing state, including organizational model, budget, multi-year forecast, and technology infrastructure. We developed a new operating model and organizational structure, enhanced resourcing in critical areas like channel program development and sales enablement, managed execution of the first-ever go-to-market plan, recruited a new leadership team, and implemented change management and communications plans.

The transformation delivered cost savings of over 30% in year one while simultaneously positioning the organization to drive market share growth through focused, directed marketing and enhanced capabilities in key strategic areas.

Interim B2B market leadership for Blackstone backed Chamberlain

Overview

Practice Areas

The Challenge

Our Approach

The Impact