Interim E-commerce Leadership

The Client

Company: John Hardy USA Inc.
Website: johnhardy.com
Industry: Luxury Goods & Jewelry
Headquarters: PRINCE, united states
Employees: 201-500

About John Hardy USA

John Hardy is a luxury handcrafted jewelry brand founded in 1975, known for its Bali-based artisan production of sterling silver and gold bracelets, necklaces, rings, and earrings for men and women. The brand positions itself at the intersection of luxury craftsmanship and sustainability, selling direct-to-consumer online, through boutiques, and via…

The Challenge

John Hardy, a luxury jewelry brand with a 40-year legacy of handcrafted artistry in Bali, was moving from a wholesale-only model toward direct-to-consumer, mainly through retail stores. To meet consumer expectations, the brand needed to strengthen its digital presence and capabilities, and engaged Chameleon Collective to lead that transformation.

Our Approach

Chameleon Collective placed an Interim SVP of eCommerce inside John Hardy to set the digital vision and a roadmap to reach it. The plan covered building and reorganizing internal and external teams, investing in advanced technology, and developing a full growth model and budget for 2019. To accelerate the work, Chameleon also added a CRM specialist, a digital marketing strategist, and technical resources to the team.

The Impact

The Interim SVP built a capable team and made real progress on the digital roadmap, setting up a smooth handoff to a full-time hire and keeping the transformation on track. Chameleon Collective continues to support John Hardy with digital marketing strategy and execution across performance marketing channels. The interim leadership delivered immediate impact and laid the foundation for lasting digital success.

Building John Hardy's Digital Team From Scratch

The Challenge

Our Approach

The Impact

The Work

Featured Expert

Practice Areas