Built an Amazon presence from the ground up, generating 50 million+ impressions and driving sales past $1 million.
The Client
About OTB Boots
OTB Boots, Inc. is a specialized tactical footwear manufacturer serving military and first responder markets.
OTB Boots lacked the Amazon infrastructure needed to compete at scale. The brand needed to transform Amazon from a setup-stage marketplace into a performance-driven ecommerce channel.
The business required stronger catalog architecture, optimized listings, improved keyword visibility, paid media activation, and ongoing marketplace management to increase discoverability, conversion, and revenue growth.
A structured advertising strategy expanded traffic, improved conversion, and lifted organic rankings. Campaigns targeted high-intent head, mid-tail, and long-tail keywords to capture demand across the funnel.
Investment was focused on hero SKUs to drive sales velocity and category growth, then scaled across the catalog.
The program evolved into a full-funnel system using Sponsored Products, Sponsored Brands, and Sponsored Display to capture demand, defend branded traffic, and retarget shoppers. Listings were consistently upgraded and campaigns continuously optimized using performance data.
The Amazon launch delivered rapid channel growth, establishing the marketplace as a meaningful revenue channel by taking OTB Boots from $0 to over $1M in sales within the first year. With over 50M+ impressions generated, a 4.2 ROAS maintained, and year-two sales pacing 60%+ ahead, Amazon became a scalable growth engine for the brand.
>$1M
in sales within the first year
50M+
impressions generated
4.2
ROAS maintained
The Chameleon who led this engagement.
