Real Estate & PropertyFinancial Services
Campaign Time Cut From Days to Hours
After losing its Marketo admin, Origin Investments gets training that cuts campaign time from days to hours.
Origin Investments
The Client
- Company
- Origin Investments
- Website
- origininvestments.com
- Industry
- Real Estate
- Headquarters
- Chicago, united states
- Employees
- 11-50
About Origin Investments
Origin Investments is a private equity real estate investment firm founded in 2007 and headquartered in Chicago. The firm manages approximately $4 billion in assets under management, focusing on multifamily and alternative real estate investments across primary and secondary markets in the United States.
The Challenge
Origin Investments had recently adopted Marketo for marketing automation, then hit a setback when its Marketo administrator left the company. The small marketing team that remained couldn't manage their campaigns on their own.
Our Approach
Chameleon Collective stepped in to run crucial campaigns that had been in planning for months, providing operational support and taking on an educator role. We delivered comprehensive training to give the team the knowledge and skills to use Marketo effectively, with a goal of self-sufficiency within a month.
The Impact
The engagement significantly strengthened the team's Marketo skills. With training, troubleshooting, and execution support, the time to launch a new campaign dropped from days to hours. Chameleon Collective also ran a data cleanup across Marketo and Salesforce to further streamline Origin's marketing operations.
The Work
Featured Expert
The Chameleon who led this engagement.
Practice Areas
MarketoMarketing AutomationCampaign ManagementSalesforce