Real Estate & PropertyFinancial Services

Campaign Time Cut From Days to Hours

After losing its Marketo admin, Origin Investments gets training that cuts campaign time from days to hours.

Origin Investments

The Client

Company: Origin Investments
Website: origininvestments.com
Industry: Real Estate
Headquarters: Chicago, united states
Employees: 11-50

About Origin Investments

Origin Investments is a private equity real estate investment firm founded in 2007 and headquartered in Chicago. The firm manages approximately $4 billion in assets under management, focusing on multifamily and alternative real estate investments across primary and secondary markets in the United States.

The Challenge

Origin Investments had recently adopted Marketo for marketing automation, then hit a setback when its Marketo administrator left the company. The small marketing team that remained couldn't manage their campaigns on their own.

Our Approach

Chameleon Collective stepped in to run crucial campaigns that had been in planning for months, providing operational support and taking on an educator role. We delivered comprehensive training to give the team the knowledge and skills to use Marketo effectively, with a goal of self-sufficiency within a month.

The Impact

The engagement significantly strengthened the team's Marketo skills. With training, troubleshooting, and execution support, the time to launch a new campaign dropped from days to hours. Chameleon Collective also ran a data cleanup across Marketo and Salesforce to further streamline Origin's marketing operations.

The Work

Featured Expert

The Chameleon who led this engagement.

Marketing Automation Manager

Susan Martindill

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Practice Areas

MarketoMarketing AutomationCampaign ManagementSalesforce

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