Financial Services
60% Higher Brand Favorability After a Refresh
A brand refresh lifts WorldRemit's visual favorability 60% and brand story recall 30%.
WorldRemit
The Client
- Company
- WorldRemit
- Website
- worldremit.com
- Industry
- Financial Services
- Headquarters
- london, united kingdom
- Employees
- 501-1000
About WorldRemit
Worldremit is a prominent player in the financial services sector, specializing in international money transfers. Since its inception in 2010, the company has focused on simplifying and reducing the costs associated with sending money abroad.
The Challenge
WorldRemit, the prominent London-based money transfer firm, faced stagnation in its brand strategy and identity. Its brand atmosphere had become lackluster and no longer reflected the dynamism and innovation at the heart of the company. It needed a rejuvenation that would resonate with current market trends and audience preferences while telling an authentic story.
Our Approach
Chameleon Collective, with deep understanding of the FinTech landscape and a sharp design sensibility, took on the task of revitalizing the firm's brand strategy and identity. We dug into the essence of the company and identified key areas of opportunity. The process was comprehensive yet swift, spanning everything from the foundations of brand strategy to the details of design, and the reinvention was carried out across all media touchpoints for consistency and impact.
The Impact
The results were clear and measurable. When the revamped visual brand and proposition were tested, the response was overwhelmingly positive: visual favorability rose 60%, and recall of the brand story increased 30%. The rejuvenated identity aligned closely with the company's ethos and made a lasting impression on its audience.
The Work
60%
rise in visual brand favorability
30%
increase in brand-story recall
Featured Expert
The Chameleon who led this engagement.
Practice Areas
Brand StrategyBrand Positioning